16 Best TikTok Tools to Improve Your Marketing
Do you have a reliable TikTok toolkit? If not, then it’s time to build it.
As of 2021, TikTok had 78.7 million users in the US alone. It is predicted to reach 89.7 million users by 2023. The app continues to expand its user base with no signs of slowing down.
For you, this means more opportunities to reach your audience. But with opportunity comes competition. More accounts like yours, only with more likes, comments and followings. Yes. You may be asking yourself what do they have that I don’t? The answer is most likely in a robust TikTok creation toolkit.
With so many talented authors posting content, you’ll need every advantage you can get. So we’ve compiled a list of expert-approved TikTok tools. We have everything from scheduling to analytics, interaction, editing and advertising. Look below.
TikTok scheduling tools
Hootsuit
A consistent TikTok posting schedule increases your brand awareness and can increase your followers.
But you don’t have to do it all manually. Instead, try using a scheduling app like Hootsuite.
Hootsuite lets you schedule TikTok for any time in the future. (TikTok’s own scheduler only allows users to schedule TikTok 10 days ahead.)
Of course, we’re a bit biased, but we think it’s hard to beat that kind of convenience.
From one intuitive control panel, you can easily schedule TikTok, view and reply to comments, and measure your success on the platform.
Our TikTok scheduler will even recommend the best time to post your content for maximum engagement (unique to your account).
TikTok Video Scheduler
TikTok’s own video scheduler is a convenient and reliable scheduling option.
To do this, you just need to use TikTok on desktop as you can’t access this feature on the mobile app. If you’re planning on all other social networks on a different platform, it might be worth installing a TikTok integration tool so you don’t have to switch back and forth.
If you stick to your schedule directly on TikTok, you’ll be able to schedule posts up to 10 days in advance.
Note: Once you have scheduled your posts, you will not be able to edit them again. At the moment they are as good as the published works. So, you will have to delete, edit and re-apply any necessary changes.
TikTok Analytics Tools
Analytics Hootsuite
If you want to check how your TikTok account is doing, go to the Analytics section of your Hootsuite dashboard. There you will find detailed performance statistics, including:
- Top Posts
- number of subscribers
- Achieve
- views
- Comments
- Like
- Stock
- Engagement metrics
The Analytics dashboard also contains valuable insights into your TikTok audience, including audience breakdowns by country and follower activity by hour.
TikTok Analytics
If you have a TikTok account, you have access to in-app analytics. The dashboard has most of the metrics you need to keep an eye on as marketers, influencers, and business owners. These analytics are easy to understand and access, giving you valuable insights into your TikTok strategy.
TikTok Tools for Engagement
Hootsuite Insights by Brandwatch
Brandwatch is great for engaging with your TikTok audience. The app pulls “data from over 95 million sources, including blogs, forums, social media, news, videos, and review sites.”BrandWatch will crawl these sources and display the search terms you’ve tagged.
By tracking queries and search terms where you appear, you can be where your audience is talking about you or topics that are relevant to you. You can even follow the tone of people’s comments. The application can mark whether it is positive, neutral or negative. You can then reply directly in Hootsuite.
You can use Brandwatch to monitor TikTok songs or hashtags and then use the most popular ones in your content. As you know, jumping into rising songs does incredible things for your engagement. According to TikTok, 67% of users want to see popular or popular songs in your videos.
Paid TikTok Auto Tools for Engagement
If you’re here to see what bots or autotools we recommend, be careful, we’re going to disappoint you.
When it comes to buying automatic TikTok participation tools, you should be aware that automating comments, replies, likes, and follows can be penalized by TikTok. You will most likely see a “Reduce Invalid Activity”pop-up and your Likes or Follows will be removed.
Don’t get us wrong – the temptation to triple your number of subscribers or likes and comments on a video can be almost irresistible. But think twice before spending money. Take a look at what happened when we tried.
What can you do instead:
- Figure out when is the best time to post on TikTok.
- Consistently post quality content (see Airtable below)
- Join the conversation
Airtable for TikTok
One of the best things you can do for yourself as a TikTok marketer is to create a content calendar. This maintains a consistent posting frequency, which in turn promotes engagement.
Airtable is a spreadsheet/database hybrid with a lot of potential.
For social media content calendars, you can collaborate with the rest of your team and your clients on the platform. You can show and tell in one easy-to-edit place. In addition, you will have a macro shot of your weekly, monthly and yearly strategy.
TikTok editing tools
Adobe Premiere Rush
Adobe Premiere Rush is the first third-party app that lets you post directly to TikTok. Adobe has created an app for all levels of editing skill and has included features such as speed change, filters, and transitions.
Due to the popularity of Rush, many video tutorials are available, including on TikTok.
cap cut
CapCut is a versatile video editing application. It’s tailored to meet your TikTok needs and features popular stickers and custom fonts. Oh, and the best part? It’s completely free.
CapCut is owned by the same parent company as TikTok. When it comes to TikTok viral tools, you know that it has everything you need. Check your CapCut TikTok account for hacks.
@capcut here comes the tutorial #capcut #viral #fyp #videoedit #tutorial
Fast
The GoPro Quik app is an adventure content creator’s best friend. This TikTok editing tool will automatically match your content with “synced themes and transitions to create amazing and shared edits.”
So, if you are busy kayaking to your next cliff jumping spot but still want to post, this is the app for you. When it comes to TikTok autotools, Quik is one of the most useful and time saving ones.
@gopro Introducing #Quik ? The best of our app. Get the most out of your photos/videos, no matter which phone or camera you’re using. Download link in bio
Tools for creating TikTok
TikTok Creators Foundation
Back in 2021, TikTok made creator tools available to all public accounts. But within these tools, the Creator’s Foundation is still closed. According to TikTok, to be eligible for the Creator Fund, you must meet the following criteria:
- Be located in the US, UK, France, Germany, Spain or Italy
- Be at least 18 years old
- Have at least 10,000 subscribers
- Have at least 100,000 video views in the last 30 days.
- Have an account that complies with the TikTok Community Guidelines and Terms of Service.
If you meet these points, you should sign up for a Creator Fund account. Your popular videos can earn you a couple of extra dollars. However, before making a decision, it is recommended to weigh the pros and cons of the Creator Fund.
TikTok Advertising Tools
TikTok Tactics
So TikTok Tactics is not exactly a TikTok tool in itself, but it will give you the knowledge you need to be more productive. A series of e-courses is hosted by TikTok for TikTok marketers. They say it will turn you into a “Pro Ads Manager”no matter what your advertising goals are.
The four-part TikTok Tactics series covers:
- Attribution,
- targeting,
- Trading and optimization, as well as
- Catalogs and creative.
TikTok Pixel
Want to better track how your TikTok campaign is progressing? Use TikTok Pixel, a tool that tracks how your TikTok ads are affecting your site. Basically, it’s a piece of code that you embed that will track your user’s journey.
TikTok Pixel makes it easy to track conversions and optimize TikTok ad campaigns. You can also create custom audiences based on the behavior Pixel tracks on your site.
TikTok Promotion
If you’re looking to enhance existing content with a Creator profile, take a look at promotion. The promotion is available to all TikTok users in the Creator Tools section. This TikTok promotional tool can increase video views, website clicks and followers.
The best part about TikTok Promote is how easy it is to use and how far your dollar can stretch. TikTok says that with Promote, “you can rack up up to ~1,000 views for just $10.”
TikTok Promotion Features:
- Flexible spending amount
- You can choose the promotion goal: more engagement, more site visits, or more subscribers.
- Either customize your audience or let TikTok choose for you
- Established budget and timeline
Other TikTok Tools for Marketers
Adobe Creative Cloud Express
Adobe Creative Cloud Express is great for TikTok. The app’s drag and drop features, preloaded templates and themes, and video resizing capabilities make it quick and easy to create your own TikTok videos. You can add text, animations and stickers that are not available in the TikTok app.
Don’t expect to use Express to develop your entire brand; The strength of this app lies in creating fast, ephemeral, easily consumed clips. TikTok loves short videos.
@happy.rugs #ad Adobe @CreativeCloudExpress makes my life of a business owner, artist, and creator easier. #EasyWithAdobeExpress #AdobePartner
CopySmith
Do you, like many others, cringe at the thought of writing? Don’t worry; there is an app for that. Even if you (like us) love to write signatures but have too much to worry about, CopySmith can be the solution.
CopySmith is a copywriting AI that creates text and content for you. With a couple of minor tweaks and tweaks, you’ll be left with captions created in half the time.
This list of TikTok tools is by no means exhaustive. Finding apps that save you time, make your life a little easier (look at you, Pendulum), or show you trends in the content your audience is using can be worth its weight in gold.
Expand your TikTok presence along with other social channels with Hootsuite. From a single dashboard, you can schedule and post at the best times, engage your audience, and measure performance. Try it for free today.
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