47 LinkedIn Statistics You Need to Know in 2023

If you want to work with business professionals, there is no better place than LinkedIn. Platform users can connect with like-minded businesses, apply for and hire, and follow the latest news from organizations and influencers around the world.

Understanding how LinkedIn members and brands are using the channel provides valuable insights into how to use LinkedIn in your social media strategy. Here are the most up-to-date LinkedIn stats you need to know in 2023 to help you create compelling campaigns.

General LinkedIn Statistics

Ready to dive into the world of LinkedIn marketing? Here are the basic general LinkedIn stats you need to know.

1. In 2023, LinkedIn will turn 20 years old.

LinkedIn officially launched on May 5, 2003, just nine months before Facebook launched at Harvard. The platform was originally founded by Reid Hoffman, who built the original version in his living room.

Microsoft acquired LinkedIn in 2016, and today it runs a diversified business through membership subscription revenue, advertising sales, and recruiting solutions under the leadership of Ryan Roslansky.

2. LinkedIn has 36 offices and 21,000 employees.

These offices are located in more than 30 cities around the world, including 10 in the US. Of the company’s 21,000 employees, over 19,000 are full-time employees.

3. LinkedIn is available in 26 languages.

This allows many global users to access the network in their own language.

Source: Linkedin

4. The number of black and Hispanic leaders grew by 35% and 20.3% last year.

LinkedIn has made a concerted effort to increase its diversity and inclusiveness, with black and Hispanic leaders, managers and senior ICs up 35% and 20.3% respectively in 2021.

5. Women make up nearly 42% of LinkedIn leadership.

LinkedIn is also actively fighting gender inequality: women make up almost 42% of the company’s leadership. This is a huge improvement over previous years and LinkedIn has shown its commitment to creating an inclusive environment for all of its users.

6. Revenue increased 21% year-over-year (in constant currency) in the first quarter of 2023.

Revenue growth has been a top priority for LinkedIn and its user base. In the first quarter of 2023, the company reported revenue growth of 21% year-over-year (in constant currency), significantly higher than the 17% increase quarter-on-quarter.

LinkedIn User Statistics

Want to connect with LinkedIn’s huge professional audience? Check out LinkedIn user stats to determine your strategy.

7. LinkedIn has 875 million members.

By comparison, Instagram currently has over 1.4 billion users, while Facebook has almost 3 billion. So LinkedIn may not be the biggest social networking site out there, but given your specific business purpose, it’s an audience worth paying attention to.

Source: Hootsuite 2022 Digital Trends Report

8. 57.2% of LinkedIn users identify as male, while 42.8% identify as female.

There are significantly more men on LinkedIn than women in general, but you need to do some research to understand the composition of your specific LinkedIn audience. Please note that LinkedIn does not report any gender other than male or female.

9. More than 77% of LinkedIn users are outside the US.

While the US is LinkedIn’s largest market with over 194 million users, the network has gained popularity worldwide. In second place is India with 96 million users, followed by Brazil with 60 million users, mainland China with 57 million users and Indonesia with 21 million users.

Source: Linkedin

10. LinkedIn has members in 200 countries and regions around the world.

LinkedIn users live in over 200 countries and regions around the world. They include more than 227 million people in Europe, 49 million in the Middle East and Africa, 244 million in Asia-Pacific and 136 million in Latin America.

11. Nearly 60% of LinkedIn users are between the ages of 25 and 34.

Not surprisingly, more than half of LinkedIn users are in the age group where their career begins and develops. After all, this is a professional network.

This cohort is followed, although too closely, by an age range of 18 to 24 years.

Source: Hootsuite 2022 Digital Trends Report

12. With 23.38 million followers, Google is the most followed organization on LinkedIn.

Beating Amazon, TED Conferences and LinkedIn, tech giant Google is the most popular company account on the platform.

Source: Hootsuite 2022 Digital Trends Report

13. With over 35 million followers, Bill Gates is the most followed person on LinkedIn.

The Microsoft founder is the most followed personal account on the platform in his own right, and he has almost twice as many followers as Richard Branson, who is behind him in second place. It’s funny that Microsoft owns LinkedIn, but we’re just speculating here!

Source: Hootsuite 2022 Digital Trends Report

14. #India is the most popular hashtag on LinkedIn with 67.6 million followers.

Other top hashtags include #Innovation (38.8M), #Management (36M) and #HumanResources (33.2M).

The dominance of the #India hashtag tells marketers not to overlook the nation as part of your global campaign strategy.

Source: Hootsuite 2022 Digital Trends Report

15. LinkedIn’s international user base grew 2x faster than the US user base in the first quarter of 2023.

LinkedIn has had great success internationally, with its international user base growing at 2x the rate of its US user base in the first quarter of 2023. markets.

16. 295,000 schools are listed on LinkedIn.

Similarly, LinkedIn users can also find educational opportunities by searching the platform’s directory of over 295,000 schools. Users can also use LinkedIn to find mentors, build professional relationships, and connect with potential employers.

LinkedIn Usage Statistics

The latest LinkedIn usage stats are available and may even change your perception of the platform.

17. 52 million people use LinkedIn weekly to find a job.

If your company is hiring, your LinkedIn business page can be a key source of potential new hires.

When hiring managers can’t personally vet potential new hires, tools like LinkedIn become even more important. And 81% of recruiters say virtual recruiting will continue long after the pandemic.

18. Every minute 8 people are hired via LinkedIn.

If these latest LinkedIn statistics didn’t convince you that it’s worth having a solid presence on this network, then this one should. Any company planning to hire new employees in 2022 needs a flawless LinkedIn page that will help them attract top talent and use the recruiting channel.

19. There are 101 job openings posted on LinkedIn every second.

To put this already remarkable figure into perspective, there are 6,060 applications submitted every minute, 363,600 submitted every hour, and an incredible 8.72 million job applications submitted every day.

20. 16.2% of LinkedIn users in the US log in every day.

Of LinkedIn’s 875 million members, daily active users (DAUs) account for 16.2%, which is about 141 million users who log into the platform daily.

21. 48.5% of US users use LinkedIn at least once a month.

Approximately 424 million monthly active users (MAUs) provide marketers with access to a wide range of decision makers across the country.

22. LinkedIn registered 15.4 billion sessions in the second quarter of fiscal year 22.

LinkedIn has evolved from “just”a recruiting platform to a professional network where people educate and learn about other companies and opportunities in their industry.

23. There are over 36,000 newsletters on LinkedIn.

These include newsletters from Melinda Gates, Richard Branson, Ariana Huffington and various publishers such as The Economist. Of these 36,000 newsletters, 29 million unique people are subscribers.

24. 40% of LinkedIn visitors interact organically with a page on a weekly basis.

It’s hard to get organic interaction these days. But on LinkedIn, 40% of weekly visitors visit a page organically. This is an impressive statistic that demonstrates the resilience and relevance of the platform in the market.

25. Pages that post weekly have 5.6 times more followers than those that post monthly.

Knowing how often to post on social media can be tricky. According to LinkedIn statistics, pages that are published weekly have 5.6 times more followers than those that are published monthly. So if you want to increase your business’s social media following, aim to post at least weekly posts.

LinkedIn ad stats

Get your wallet ready, because by the time you’ve finished reading these LinkedIn ad stats, you’ll be ready to start running campaigns.

26. Advertising on LinkedIn can reach 14.6% of the world’s population.

That is 14.6% of people over the age of eighteen. While it’s not the highest social media outreach, LinkedIn has the advantage of a self-selected user base that cares about their work.

Source: Hootsuite 2022 Digital Trends Report

27. LinkedIn marketing solutions topped $5 billion in July 2022.

LinkedIn Marketing Solutions, a division of the platform designed to help businesses grow through advertising, surpassed a whopping $5 billion in revenue for the first time in July 2022. By 2024, LinkedIn is predicted to capture nearly 50 % of all display ads. expenses and 25% of all digital advertising expenses.

28. LinkedIn ad reach grew by 22 million in Q41 2021.

This is 2.8% more than in the third quarter.

Source: Hootsuite 2022 Digital Trends Report

29. 50% of brands are considered “higher quality” after advertising on LinkedIn.

According to LinkedIn, brands that advertise on LinkedIn are considered “higher quality” by 50% of respondents, while 92% of brands are considered “more professional”, 74% are “smarter”, and 59% are “more respectable”. This resulted in a 10-15% increase in short-term sales.

30. Brands see a 33% increase in buying intent as a result of ads shown on LinkedIn.

Marketers can benefit from LinkedIn’s ability to connect with members early in the marketing funnel when users interact with and share brand posts in their feeds.

31. Marketers are seeing a twofold increase in conversion rates on LinkedIn.

LinkedIn’s suite of audience targeting tools means that website visits from the platform are more likely to increase conversions on B2B sites.

32. LinkedIn Marketing also delivers twice the engagement rate.

An in-depth analysis of LinkedIn ad statistics showed that ads created with LinkedIn Marketing Solutions generated twice the engagement rate compared to organic ads.

33. Ads using the LinkedIn Conversion Tracking Tool see a 13.5% reduction in cost per conversion.

LinkedIn statistics show that when using their conversion tracking tool, the cost per conversion (CPA) is 13.5% lower than without it. This tool helps businesses track conversions from LinkedIn Ads and gives them more insight into which campaigns work best for them.

34. LinkedIn members have 2x the purchasing power of the average online audience.

The purchasing power of LinkedIn users is above average compared to other online audiences. This makes it a great platform for businesses looking to reach customers who are more likely to make a purchase.

LinkedIn Business Statistics

Next in our LinkedIn stats roundup, let’s take a look at the LinkedIn business stats driving the professional world this year.

35. 4 out of 5 people on LinkedIn “make business decisions.”

The main benefit of the platform for marketers is its ability to target audiences based on their work, not just demographics.

This allows B2B marketers, in particular, to reach out to the people who make purchasing decisions.

36. There are over 58 million companies on LinkedIn.

LinkedIn has become an invaluable resource for job seekers, recruiters, and employers. As of the first quarter of 2023, there are more than 58 million companies on LinkedIn, giving users plenty of opportunities to search for jobs.

37. 2.7 million companies post on LinkedIn every day.

The sheer size of LinkedIn’s user base makes it an invaluable resource for job seekers and companies alike. Users can not only connect with potential employers, but also learn about the latest industry trends and keep abreast of changes in the labor market.

38. LinkedIn lists 39,000 skills.

LinkedIn lists over 39,000 skills so employers can find the right candidate. Over the past 12 months, 365 million members have added their skills to their profiles and made it easier for recruiters and hiring managers to identify their most desirable skills.

39. 44% of hiring managers have used LinkedIn skills data to fill jobs.

Skills data is one of the most important features for recruiters when looking for the right candidate. According to LinkedIn, 44% of hiring managers have used skill data from LinkedIn profiles to fill jobs.

If your company is looking to fill a job, you should consider checking out the skills section of LinkedIn profiles.

40. LinkedIn registered 150 million newsletter subscribers in the first quarter of 2023.

LinkedIn newsletters are a great way to stay up to date with the latest industry trends and connect with potential contacts. LinkedIn registered 150 million newsletter signups in the first quarter of 2023, indicating that more people are using the feature to stay up to date with their favorite brands.

41. 96% of B2B marketers use LinkedIn for organic social marketing.

These LinkedIn stats make LinkedIn the top network for B2B content marketers, followed by Facebook and Twitter (80% and 71% respectively). This is not surprising given that LinkedIn offers a context in which people expect and search for business content.

42. 40% of B2B marketers surveyed named LinkedIn as the most effective channel for generating quality leads.

LinkedIn users can use professional demographics to target the right people based on their job title, company, industry, and seniority.

43. 77% of content marketers say LinkedIn delivers the best organic results.

In addition to being the most used platform for organic marketers, LinkedIn is considered the best network for organic results.

Slightly behind LinkedIn, Facebook comes in second at 37%, followed by Instagram at 27% and YouTube at 21%.

44. 80% of B2B marketers use LinkedIn ads.

Unsurprisingly, the best organic social network for B2B marketers is also the most paid social network. Facebook is next at 69%, followed by Twitter at 30%.

If you’re new to using paid features on LinkedIn, we’ve got a complete guide to advertising on LinkedIn to help you get started.

45. Brands get 7x more engagement and 24x more comments on LinkedIn live streams than regular videos.

We have already seen that video posts on LinkedIn get more engagement than regular posts. But live video is taking it to the next level, with impressively high levels of engagement, especially for comments.

This high level of comments shows that people are engaged during the live video and are looking forward to interacting with participants.

46. ​​Companies with a full active LinkedIn page see 5 times more page views.

They also get 7x more impressions per follower and 11x more clicks per follower. Like the other LinkedIn Page stats above, this shows the value of keeping your LinkedIn Page up to date and active.

If you need help making sure your brand gets the most out of its LinkedIn presence, check out our guide to optimizing your LinkedIn Page.

47. LinkedIn posts with images get 2x more comments.

Organizations looking to get the most out of their posts should include an image in every post. Custom image collages (3-4 images per post) work especially well, giving users more visual context and helping to expand their reach.