52 Snapchat stats that matter to marketers in 2023

While TikTok and Instagram may be grabbing all the headlines, Snapchat remains one of the most popular social media platforms in the world, which means businesses should take a look.

Sure, it’s full of wacky filters and effects, but Snapchat is a powerful tool for brands that want to connect with their audience in a fun and engaging way.

If you’re considering using Snapchat for business, it’s time to check out the latest Snapchat stats. After all, knowledge is power. So get ready to track important Snapchat age stats, check out the latest Snapchat business stats, and delve into interesting facts about the social media platform. With these numbers in place, you’ll be ready to take your social media marketing strategy to the next level.

Here are all the Snapchat usage statistics you need to make social media popular (wait!) in 2023.

Overall Snapchat stats

Snapchat was launched in 2011. The messaging app’s hallmark has been the disappearance of private messages and temporary stories, and even though it’s evolved over the past decade with features like shopping and branded filters, at its core, Snapchat is a tool for connecting with friends and family.

And while it may not be the most popular social media platform in the world (that honor goes to Whatsapp), Snapchat has real power over Generation Z. Snappers are snapping with all their might: Individually, users spend 30 day ; collectively, they send millions of snaps every minute.

All of this to say that the social media platform is great for brands looking to connect with a young, passionate, and engaged audience. If this fits your social media target market, read on for some key Snapchat statistics.

• As of October 2022, Snapchat has only 576 million users…

• …and a whopping 347 million daily active users

• In 2022, the Snapchat app was downloaded a total of 330 million times, with 54 million downloads in the US market.
• More than 2.4 million pictures are transferred every minute .

• Snapchat is the 5th most popular mobile messaging app in the world and the 12th most popular social platform (ahead of Twitter, Pinterest and Reddit).

• It’s incredibly rare for a Snapchat user to only use Snapchat: only 0.1% of users are unique to the platform. 83.6% of Snapchat users also use Facebook and 81% also use Instagram. The least number of Snapchat users also use Reddit… the match is only 22.3%.

• Snapchat supports over 40 different languages.
• In a US consumer satisfaction survey, Snapchat scored 70 points (out of 100), ahead of Instagram, Twitter, LinkedIn, Tumblr and Facebook.

Snapchat users spend an average of 30 minutes a day on the app.

• Ironically, despite this high usage rate, only 1.4% of users list Snapchat as their favorite social platform. Whatsapp is the most popular with 16.1% of the votes, followed by Facebook (14.6%) and Instagram (14.5%).

Snapchat User Statistics

Snapchat’s user base is skewed towards youth —you won’t find a ton of Gen Xers or Boomers on the app—and some studies even report that 60% of all teens worldwide use Snapchat. That number has steadily grown over the past five years, despite the glitz and glamor of TikTok among today’s socially loving youth. Among Gen Z and Millennial Snapchat users, the male-to-female ratio is fairly even, with users located in more than 20 countries around the world. Memorize these Snapchat audience stats (or, you know, bookmark this page) to make sure you know exactly who you’re, uh, photographing as soon as you launch your Snapchat business account.

• Snapchat’s audience is youth-focused, with 20.3% of Snapchat users under the age of 18, and 38.9% of Snapchat’s audience is in the 18-24 age range.
• Among people aged 25 to 34 (millennials), only 22.8% use Snapchat.
• There are also older Snapchat users, but they are few: only 3.7% of the Snapchat audience is over 50 years old.
• Snapchat audiences are slightly more female than male, with 51.1% of Snapchat audiences identifying as female compared to 47.8% of male users.
• In more than 20 countries, Snapchat reaches 90% of the Gen Z population.
• 6 out of 10 teens use Snapchat, an 18% increase since 2015.

• Teenage girls are more likely than teenage boys to use Snapchat

• Latino teens are among the most active Snapchat users, with 23% of this group saying they use Snapchat “almost all the time”, while only 12% of white teens and 11% of blacks say the same.

Snapchat usage statistics

By now, you probably already understand that Snapchat is a tool for sending and receiving video messages, both private and broadcast to the world. But did you know that the average Snapchat logs into the app over 30 times a day , or that they enjoy using the app to communicate directly with their loved ones? It’s time to dive into these Snapchat usage statistics to really explore all the important details, from how many messages are sent each month on Snapchat to how often teens log in.

• The best day to engage in Snapchat in 2022 was New Year’s Eve.

• 42.3% of Snapchat users say they use the platform to post or share photos or videos, and 35.8% to send messages to friends and family.

• The average Snapchat user opens the app over 30 times a day
  . Collectively, Snapchat users send over 4 billion messages daily.
• Android users spend 3.1 hours per month on Snapchat – a number similar to Facebook Messenger but quite low compared to Youtube (23.4 hours) and Tiktok 22.9)
• A quarter of teens who use Snapchat report that they use Snapchat “almost all the time.”

• It’s not the most common source of information about current events, but 4% of American adults say they get their news from Snapchat.

• The AR lens of 2022 is the weeping lens, which has been used over 9.7 billion times.

• In 2022, the number of Snap Stories with music grew by over 300% (the most used songs include “Happy Birthday”by Vitamin A, “El Haraka De”by Ahmed Helmy and “Like Me Better”by Lauv).
• Snapchat users interact with augmented reality an average of 250 million times a day and play with augmented reality lenses 6 billion times a day.

• More than 300 million Snapchat users interact monthly with the Snap Map (a personalized map that hosts business auditions and nearby stories).

• From 2021 to 2022, the time spent watching Spotlight content increased by 55%.
• Snapchat users are 150% more likely than non-Snapchat users to communicate using pictures rather than words.

• Snapchat users are also 1.5 times more likely than non-Snapchat users to gravitate toward immersive video and mobile games, including augmented reality experiences.
• In a survey, 75% of Snapchat users reported that their main reason for using the app is to communicate with close family and friends.
• Social media users prefer Snapchat to other platforms to “share real life moments “.

Snapchat for Business Statistics

If you’re considering using Snapchat for business, you’re in good company: brands from all over the world are enjoying the benefits of the platform’s loyal and active audience. Snapchat users find shopping inspiration and research on the app. Innovative tools such as filters and augmented reality effects give advertisers the opportunity to be creative and interact with their target audience. Read on to learn more about Snapchat business statistics to inspire your social media strategy.

• For Snapchat users, close friends are incredibly powerful — in fact, 4 times more powerful than celebrities or influencers when it comes to purchasing decisions.
• More than any other platform on Snapchat, users share their shopping experiences and favorite purchases most often.
• 23.2% of Snapchat users are on the platform to follow or research brands and products.
• Snapchat’s current valuation is $38.3 billion.
• Despite the headlines that social media causes depression, 90% of Snapchat users report positive feelings when using and viewing Snapchat stories.

• Half of Snapchat shoppers agree that AR gives them more confidence in a product (and 7 out of 10 are interested in using AR to interact with a product before buying).

Snapchat ad stats

Ads on Snapchat can give you access to a young audience ready for serious purchases. Even if you’re on a small social media advertising budget, a little can go a long way in this highly interactive and intimate app, with ad options available for just about any budget. Snapchat ads are designed to help you build awareness, attention, or create conversions and can be launched in less than five minutes. Learn more about Snapchat advertising options here, then read on for some important facts about Snapchat advertising.

• Country with the highest Snapchat audience in 2022? Luxembourg
• Meanwhile, the country with the highest ad reach is Saudi Arabia.

• India has the largest Snapchat ad audience at 145 million, while the US has 107 million.

• Snapchat has a potential audience of 575.7 million people – that’s 11.4% of all Internet users and 7.2% of the world’s population.
• In 2022, Snapchat ad reach increased by 7% compared to last year (38 million people!)
• The majority of Snapchat’s user base belongs to Generation Z, a generation with $4.4 trillion in global spending power. (In the US, Generation Z has a combined purchasing power of $150 billion.)
• Snapchat audiences find ads with a “brand goal”8% more engaging and engaging than ads without a goal.
• The 35+ Snapchat advertiser market is growing, with a 40% increase in the average daily time an app spends watching shows and publisher content year on year.
• While Snapchat ads make up less than 2% of the US digital ad market, app ads reach nearly half of US smartphone users.

• According to Snapchat, ads that are between 5 and 6 seconds long are the most effective.
• Surprisingly, 64% of Snapchat ads are viewed with sound on.
• Gen Z ad recall on Snapchat is higher than a cohort of other generations… even though these users spend less time viewing each ad: 55% of Gen Z can remember an ad they watched for less than 2 seconds.

• After viewing ads on Snapchat, users are 34% more likely to buy the advertised products and 45% more likely to recommend the brand to their friends.

Your head is probably spinning from the numbers, but that’s good – that dizziness just means you’re all energized and ready to create an informed and downright impressive Snapchat business strategy. Grab these Snapchat stats and go for greatness!