9 Facebook Analytics Tools for 2023 [Paid and Free]

Facebook analytics is like a magic truth serum: instant access to information about the world’s most popular social media platform.

Even though some things about Facebook remain a mystery – like why does your seventh grade boyfriend post a “Happy Gazebo Day”message on your wall every year? Social media managers around the world can count on the reassuring clarity of Facebook analytics.

After all, the numbers don’t lie. Your Facebook metrics reveal interesting facts about your audience’s preferences and behavior. By analyzing your content performance data, you get valuable quantitative feedback to help you build a winning Facebook marketing strategy.

The only way to get the most out of Facebook analytics is to find a tool to help you monitor performance and spot patterns. Luckily, if you’re looking for ideas, well, ideas, you’ve come to the right place.

Check out our roundup of the best Facebook analytics tools available in 2023.

What are Facebook Analytics Tools?

Facebook analytics tools are programs that collect and report performance metrics from your Facebook account.

These metrics can include things like views, likes, engagement, clicks, and comments. Basically, even if you spend all your time on Facebook on creative projects (like commenting on minion memes), Facebook’s analytics tools will be hard at work in the background tracking all the cold, hard numbers for you.

Facebook Analytics will also provide information about who is viewing your posts or following your account, as well as audience demographics. When are your fans most active? Are they teenagers from Latvia or middle American dads? Facebook analytics is on a constant intelligence mission to gather all this important information.

Reviewing and analyzing your performance on Facebook can help you understand what works well and what needs improvement. After all, what cannot be measured cannot be managed.

You can use Facebook’s analytics tools to analyze the performance of an individual post or get a macro view of the overall activity on your Page. All of this information allows us to spot trends and patterns that can be very helpful in building an informed social media strategy.

While Facebook itself no longer has its own analytics tool (Facebook Analytics was discontinued in 2021), Facebook has no shortage of alternative analytics tools to choose from. Some cost a flat rate or monthly subscription; others are free Facebook analytics tools.

Of course, we’re a bit biased towards the Hootsuite analytics tool, but they all have their own special charms.

So, which Facebook analytics tool is the best for you? Let’s break it down to find out.

10 Facebook Analytics Tools for 2023

We understand that there are so many Facebook analytics tools out there that it can be a bit overwhelming. Here’s a quick overview of what you can find, starting of course with our personal favourite.

Hootsuit

Okay, okay, we get that recommending our own analytics tool is a little trite, but with so many super useful features, it’s impossible not to include it here.

Between customizable reports (yes, you can automate them!), benchmarking tools, and robust audience analytics features, we have to say: this is pretty new. Share ideas with your team and impress your boss with easy to use, clear reports.

And because the Hootsuite Dashboard is connected to all of your social media accounts – Instagram, LinkedIn, Youtube, and the whole gang – you can actually view all your social analytics together in one place to track overall social trends affecting your brand and accounts.. Not too shabby, right?

Key Feature:

General Analytics: Track Facebook metrics like Reach, Engagement Rate, Impressions, Likes, Shares, Plays, Clicks, Saves, Comments, Video Views, New Followers, Total Followers, Profile Visits, Reactions, Percentage of Negative Reviews, Web Clicks site, average view time, number of posts, daily engaged users and more.

Reporting: Set up customizable boards that give you a quick overview of your most important metrics over a selected time period: and see much more detail, down to the performance of each individual post you’ve posted. Report templates are a quick way to get started.

Recommendations: Get personalized recommendations on when is the best time to post for each of your accounts, based on goals like engagement, brand awareness, and more.

View industry benchmarks: Easily view industry benchmarks and compare yourself to your competitors.

Fan Heatmap: This unique visualization tool allows you to see at a glance when your Facebook fans were online during a selected date range. Add the Fans online metric to your report to see how many fans or followers were online by day of the week and time of day.

Price: Try it free for 30 days. Prices start at $99 per month.

opponent’s IQ

They say you shouldn’t compare yourself to others, but what if you ignore this advice? As you probably guessed from the title, Rival IQ is heavily focused on seeing what your competitors are up to. Along with reporting on the usual Facebook analytics metrics (engagement, demographics), you can also use the Rival IQ dashboard to analyze how your nemesis brands are performing.

Key Feature:

• Performance at a Glance: Likes, comments, posts, reactions and demographic information in one place.
• Competitive Benchmarking: Comprehensive reports on competing accounts so you can see how you’re doing
• Facebook Ads Analytics Tool: Track your campaigns and placements, and view demographic information.
• Live Reports: Compare your page with competitors’ pages to see performance patterns and key trends.

Price: You can try it for free for 14 days, but then plans start at $239/month.

Meta Business Suite

In 2021, Facebook shut down its platform-integrated Facebook Analytics tool, replacing it with the Meta Business Suite. Business Suite is an advertising, commerce and content management tool for Facebook and Instagram. It also has a basic analytics tool to view information about your posts and Page.

Key Feature:

• Insights: View the performance of your posts
• Trends: Track key trends to see patterns of success
• Audience Information: Get to know the demographics of your target audience.

Price: Free

Keyhole

Keyhole is an analytics tool that can also be used to eavesdrop on social media. Monitor the performance of your Facebook page and your competitors’ pages and use Keyhole’s recommendations to optimize engagement. Hashtag tracking and keyword tracking keep users up to date with all the hot rumors and usage trends.

Key Feature:

• Sentiment Analysis: Find out who is talking about your brand and, more importantly, how it is perceived.
• Recommendations: Whether you’re looking for more followers, engagement, or conversions, Keyhole provides recommendations based on data about things like post time and word count to use.
• Competitor Analysis: How are you different from your competitors? Keyhole’s competitor analysis feature allows you to see your performances side by side.

Price: 14-day free trial. A basic profile analytics account starts at $39/month and a social listening account starts at $79/month.

social status

The social media analytics tool has a colorful and robust Facebook feature, tracking everything from post impressions to engagement, growth, and link clicks. You can also analyze ads, competitors, and influencer campaigns.

Key Feature:

• Multi-channel reporting: Compare your Facebook performance with other accounts.
• Paid and organic breakdowns: analytics for both your ads and content
• Competitor Benchmarking: See how your performance compares to your competitors.

Price: limited free plan available without reporting tools; Starter plan starts at $29 per month.

Quintley

Quintly’s advanced social media analytics (with over 500 metrics to choose from!) digs deeper than Meta and offers serious customization and flexibility. Choose between multi-level or rich analytics and analyze your performance against competitors and brands that inspire you.

Key Feature:

• Custom reports. Create and automate reports that provide the data that matters most to you.
• Custom Dashboards: Choose from over 500 metrics to show key data points at a glance.
• API Integration: Get full data flexibility with Quintly API integration.

Price: from $410 per month.

Weissle

Vaizle takes social media data from Facebook and all your other key platforms and interprets the results into actionable daily tips. Get your ideas in easy-to-use visual formats like graphs and charts.

Key Feature:

• Competitive Analysis: Find out which hashtags and post types work best for your nemesis.
• Custom Reports: See a real-time preview of your report when you create a custom report in a few clicks; add notes and comments to give context to your team
• Recommendations: Vaizle calls itself your “personal social media analyst”, providing not only data, but also suggestions for action.

Price: Free 14-day trial; full plan from $29 per month

social insider

Key Feature:

• Metrics Monitoring: Track the results of your campaign and monitor your social media KPIs.
• Strategic Insights: Content ideas and trends tailored for you and your industry.
• Competitive Analysis: Find out how your competitors’ social content is performing and how you’re meeting industry standards.

Price: Free 14-day trial; plans start at $83 per month

Sotrender

Sotrender’s social media analytics reports aim to provide users with both performance statistics and useful information. Professional reports are collected in an instant, and it’s easy to track competitors’ organic and paid posts.

Key Feature:

• Automated Reporting: AI-enhanced reports offer unique insights
• Comparative reports. Compare the results of your competitors with yours.
• Brand Equity: Sotrender’s proprietary “industry indices and scores”help measure brand equity and performance.

Price: Free 14-day trial; accounts start at $69 per month

Frequently Asked Questions About Facebook Analytics Tools

How to get Facebook analytics?

To collect and view Facebook analytics, you will need to use a third-party Facebook analytics tool such as Hootsuite or Meta Business Suite. Third-party products track all of your Facebook metrics: your views, likes, engagement rate, shares, audience demographics, Facebook ad performance, and so on.

Are there tools to analyze Facebook pages?

Yes, there are many different Facebook analytics tools available to analyze the performance of your Facebook Page, such as Hootsuite Analytics.

Connect any of them to your Facebook account and these social media analytics tools will start collecting data about the performance of your posts and audience behavior so you can identify patterns of Facebook success. Scroll up to learn about some of the best Facebook analytics tools available in 2023.

What has replaced Facebook Analytics?

Meta Business Suite is the tool that replaced Facebook Analytics, but there are plenty of other great third-party programs out there that can give you insight into your Facebook performance.

In other words, if you’re looking for a Facebook Analytics alternative, Meta Business Suite isn’t your only option. Hootsuite Analytics, for example, tracks your Facebook data in detail along with your results from other social accounts. It simplifies your social media analytics work. This saves time and makes it easier to compare cumulative results across chains or against industry averages.