Sony Interactive Entertainment renews partnership with UEFA

The renewed partnership between UEFA and Sony Interactive Entertainment will support efforts to support the development and growth of women’s football.

The Sony Interactive Entertainment PlayStation brand will be visible on various billboards during men’s and women’s football matches at the most prestigious European competitions organized by UEFA or the Union of European Football Associations for three years.

? Welcome to the UEFA Women’s Football family @Playstation!

⚽ We are excited to expand our 25 year partnership with a three-season contract that includes sponsorship of @WEURO 2025 and @UWCL debuting in today’s quarter-finals.

Read more: ⤵️

— UEFA (@UEFA) March 21, 2023

Andrea Perez, Senior Vice President of Brands, Products and Services Marketing for Sony Interactive Entertainment, said:

Women’s football has changed the world of sports and captivated millions of people around the world. We are thrilled to be teaming up with UEFA to take women’s football to the next level and open up new intersections between football and gaming culture through this exciting expansion of our 25+ year partnership. As the PlayStation brand seeks to reimagine the future of gaming, I’m honored to be a part of this exciting moment in football, led by game-changing athletes and inspiring a new generation of fans.

Sony Interactive Entertainment aims to show women’s football

In addition to extending the partnership with UEFA that began in 1997 for the Champions League, the new three-season agreement means that Sony Interactive Entertainment will sponsor the Women’s Champions League, Women’s EURO 2025, European Women’s Under-19 Championship, European Women’s Under-19 Championship. 17, Women’s Futsal EURO and Together #WePlayStrong with the PlayStation brand.