Apple iPhone 15 ‘Ultra’ could replace Pro Max model next year

Not iPhone 15 Pro Max, but iPhone 15 Ultra? This is what Mark Gurman thinks he knows

Next year’s iPhone could make changes to Apple’s naming convention. According to Bloomberg journalist Mark Gurman, the Cupertino company may decide to baptize the largest and most expensive of these devices, the iPhone 15 Ultra in 2023, instead of the iPhone 15 Pro Max, as one might expect. This modification will be accompanied by the biggest iPhone design change since the introduction of the iPhone 12 in 2020. The journalist expects “big changes”.

Not iPhone 15 Pro Max, but iPhone 15 Ultra?

The range of Apple smartphones has already undergone some name changes. In the early days of the iPhone, when the company offered a minimum update every two, these models were marked with an “S”. Since 2019 and diversifying its catalog to include more diverse models, the giant has been using the “Pro”and “Pro Max”designations for its most advanced phones. And we also got the return of the “Plus”suffix, which Apple hasn’t used since 2017. It would make more sense to drop the “Pro Max”designation for “Ultra,”especially since there’s an Ultra model in the Apple Watch lineup.

This is what Mark Gurman thinks he knows

The big iPhone 15 rumor mill has already spawned some interesting predictions. Mark Gurman previously reported that Apple is testing an iPhone with a USB-C port in anticipation of a legal requirement that will come into force in Europe in 2024. More recently, analyst Ross Young said that the entire iPhone 15 lineup will be eligible for Dynamic Island. iPhone 14 Pro.

In the short term, according to a Bloomberg journalist, it may also appear that Apple is not organizing any other events this fall. The Apple brand intends to announce new Mac minis, MacBook Pros and iPad Pros before the end of the year, he said, but since these will only be small evolutions of existing devices, Mark Gurman suggests that the giant may “more likely”agree to press releases. about the launch of these products.