Apple hires Lauren Fry for new commercials on Apple TV+?

Is Apple hiring an advertiser to create an Apple TV+ promotional offer?

It’s no longer a secret that the Cupertino-based company is looking to increase its advertising revenue. To do this, the American giant has many options. One of them, perhaps the most natural one eventually, will be integrating more embeds into your Apple TV+ video streaming service. And the latest hiring of Apple brand representatives seems to indicate that they want to move in this direction.

Apple Hires Advertising Specialist

An ad-supported Apple TV+ offer is becoming more and more likely. According to an article in The Information, the Cupertino-based company recently hired Lauren Fry, a former advertising director, “to help shape the video ad business”for its streaming service. Prior to her previous role at digital advertising company Simulmedia, Lauren worked in advertising sales at AT&T and Comcast.

set up an Apple TV+ promotional offer?

Offering more ads on Apple TV+ will follow on from some recent Apple brand initiatives. Late last year, the company began running new ads on its App Store, which may have preceded ads in Apple Maps and other software published by the Cupertino company. Note that before Lauren Fry was hired, Apple was already running ads during Major League Baseball games. Bloomberg also reported last November that the American giant was working on building a direct-to-TV advertising network to fulfill its 10-year contract with Major League Soccer. As Informatsia points out, an ad-supported offering would be the easiest option for integrating more ads into TV+. Many other streaming platforms, including Netflix and Disney+,