Buy with Prime lets small third-party sellers use Amazon’s shipping service

Amazon is launching its Buy with Prime service to make it easier for smaller third-party sellers to sell.

Amazon recently introduced Buy with Prime, a service that allows other online merchants to use their extensive shipping network to deliver orders to their own websites. And at the same time, it’s a new benefit offered to Prime subscribers for products they won’t find directly on Amazon.

Amazon launches Buy with Prime service

Merchants who use it will be able to display the Prime badge on their site on eligible products available for one or two day shipping. Prime members can then purchase the product using the payment and shipping information already registered in their Amazon account.

Merchants will pay for the service through commissions calculated, in particular, according to their performance. At launch, the feature is only available by invite from Amazon to sellers who already use Fulfillment by Amazon (FBA), but it will be rolling out to other sellers, not even Amazon.

To make it easier for small third-party sellers to sell

FBA sellers are already paying to store their products in Amazon’s warehouses and use its shipping services, and in return receive the Prime logo on products listed on Amazon. Amazon recently announced that it will charge an additional 5% for fuel and inflation on top of FBA fees. Mention should also be made of the existence of the Multi-Channel Fulfillment program, which allows merchants to store and ship goods through their supply chain.

However, using FBA for some sellers is like signing a deal with the devil. Some time ago, Amazon was accused of using seller data to create its own brand of products. Amazon apparently denied his allegations, but the SEC recently launched an investigation into the matter.

Buying with Prime also means that Amazon will compete directly with delivery services like FedEx and UPS. The company recently said it would soon become the largest delivery service in the US, according to CNBC. He also said that in the last quarter alone, his services to third-party sellers brought in $30.3 million.