Amazon Prime Day again lasts two days and runs from July 12 to 13.

On Thursday, Amazon announced that its latest Prime Day sale event has been scheduled for July 12-13. The company says the event will kick off at 3 a.m. ET and run for 48 hours across 20 countries. As with past iterations of the event, you’ll need to be an Amazon Prime subscriber to access offers.

The annual promotion primarily boosts sales and Prime subscriptions for Amazon during a relatively slow time of the year for its e-commerce business. The event is often accompanied by massive sales in the sense that many products can be found at the same prices throughout the year, and many of the deals available are on relatively ordinary products. However, there are usually several diamonds in a rough diamond. Good deals often compete with the prices you’ll usually find during the holiday season, plus various discounts on products you can still buy.

Amazon did not provide too many details about the offerings it will be promoting, but noted that many of its own gadgets and services will be discounted prior to the event and that “select products”from Sony, Bose, Beats, and iRobot, among others, will see price. contractions during promotion. The company also said it will make over 30 video games available for free through its Prime Gaming platform.

Every year during Black Friday, Prime Day, or just a normal day, Amazon comes under fire for mistreating employees (and sometimes illegally), aggressive union busting tactics, smear campaigns, and recently lying to Congress about using a salesperson. data, among the company’s many misdeeds. In recent years, striking Amazon workers around the world have stopped work during various events due to poor COVID-19 protections, unfair and low wages, international tax evasion, and unsafe working conditions, to name but a few. Amazon’s Opposition to Unions and Worker Protection Didn’t Stop Successful Unionization Campaign in Staten Island as other labor movements at the company are brewing around the world.

Little has changed for workers critical of Amazon’s practices. However, the company has begun ramping up its small business outreach efforts to address some of the criticisms voiced by Amazon sellers. This year, Amazon is rolling out a lottery rewards system to support small businesses and a Prime Member stamped card that earns you $10 towards a future Amazon purchase. The raffle runs from June 21 to July 11 and gives customers a chance to win every dollar they spend on eligible small businesses. Amazon says the prizes range from a trip for two to the next Super Bowl, to VIP passes, to unnamed music festivals in Los Angeles and Las Vegas.

The stamp card rewards you with $10 after you complete the following four activities in the pre-Prime Day period: stream Prime Video, listen to Prime Music, borrow a Prime Reading or Kindle Unlimited book, or add it to your library, and make a Prime-shipping eligible purchase.

You can also check the Amazon app on your phone to see recommended products for which you can select discount alerts. They are based on your purchase history and products you like.