Apple will build a TV advertising network as part of an agreement with MLS.

Apple is gearing up its TV ad network as part of a partnership with MLS.

It’s no secret that Apple is looking to increase its ad revenue. For this, the Cupertino-based company has a large number of options, as it is present in different segments. Whether on their devices or through their services, the Apple brand has the means to easily serve ads to its customers. She would like to do it on television as well.

Apple prepares its ad network for TV

Get ready to see a lot of ads when Apple starts streaming Major League Soccer next year. The company is currently building an ad network to support its 10-year deal with the league, according to Bloomberg. Apple has already discussed with MLS sponsors the broadcast of advertising during matches and support for programs for the next season.

in partnership with MLS

It also looks like regular fans won’t be able to avoid these ads by paying more. Bloomberg reports that Apple currently intends to advertise across all three offerings. In other words, customers will see ads they pay for a special package, whether they access matches through their existing TV+ subscription or watch a free match on the TV app.

This initiative is part of Apple’s massive program to increase advertising revenue. They currently stand at around $4 billion a year, but Todd Terezi, director of the Specialty Division, would like to push that figure up to $10 billion or more. To do this, the Cupertino-based company recently placed more ads on its App Store and is testing the integration of ads into search results in its Maps app.