Apple acquires startup specializing in dynamic soundtrack generation

Apple acquires startup specializing in automated soundtrack generation

Have you ever watched a scary movie without sound? The experience can always be scary, of course, but there is no doubt that the “scary”soundtrack clearly adds to this feeling of anguish, fear, even panic, caused by work. It is for this reason that it is important for a film to choose the right soundtrack. Artificial intelligence can create these audio tracks on its own to some extent, and this seems to be of interest to the giant Apple.

Apple acquires startup specializing in automated soundtrack generation

And it seems to be an aspect that Apple is very interested in. Indeed, according to a Bloomberg report, the Cupertino-based company would have bought a company called AI Music. It is a startup that uses artificial intelligence to create dynamic soundtracks as well as adaptive music.

This technology can be very useful for the Apple brand.

But why would the Apple brand be interested in such technology? According to MacRumors, this dynamic and adaptive music technology can be very beneficial for workouts. Apple has been offering its customers a Fitness+ subscription for some time now, which allows them to exercise and sync their activities to their Apple Watch. So why not turn on a feature that directly adapts the music you listen to while exercising based on your heart rate, for example?

This technology could also find its way into other Apple products such as iMovie. Thus, users will no longer need to search for the background music for their video themselves, the application can generate an audio track directly from the video. Several rumors have also raised the possibility that future AirPods will have health features. Then Apple Music can adapt to what you do. This acquisition of AI Music is very interesting, but how often, and even more so with Apple, only time will tell what the Cupertino company intends to do with this company and its assets. To be continued!