Apple now allows “private” apps to be submitted to the App Store

Apple now allows you to submit “private”apps to its App Store. This should make life easier for some developers.

To protect their app store and, more generally, their entire app ecosystem, giants Apple and Google have put in place a set of rules that developers must follow if they want their apps to be hosted on those stores. This is the case in both the Google Play Store and the Apple App Store, with more or less significant limitations. What if developers don’t want their apps to be visible to the general public?

Apple now allows “private”apps to be submitted to its App Store

It may happen that developers develop applications that are not meant to be used by everyone. These can be applications for research, applications for internal use within an organization, or others. The reasons can be different: from the unwillingness of “someone”to see, download, install and use the application.

The good news for these developers is that Apple today allows them to submit apps to the App Store that aren’t listed. In other words, only users with a direct link to the app in question will be able to find and download it. A feature very similar to what YouTube offers with their unregistered videos that don’t show up in search results.

This should make life easier for some developers.

This means that if researchers want to create an app and only study participants can download it, or if event organizers want the app to be available only to participants in that event, then developers can submit the app to the App Store, mark it as unregistered, and make it available to users. direct link to the application through the listing.

This is different from the Cupertino-based TestFlight platform, which was thought and developed for beta applications. Apple also makes it clear that apps not on the list cannot be beta and that they must always abide by the policies in place in the App Store. In other words, the process for submitting an app remains the same, only the distribution changes, so it becomes private.