Behavior Interactive acquires Midwinter Entertainment
Improbable sells Midwinter Entertainment to Behavior Interactive.
After parting ways with Inflexion Games Improbable, SpatialOS decided to sell Midwinter Entertainment in order to completely abandon the video game market and focus entirely on the metaverse. Behavior Interactive plans to leverage the vast experience and talent of the American studio, giving it the opportunity to channel its skills into interesting and original intellectual property, as well as becoming a key asset to its new parent company.
Behavior’s reputation as an international powerhouse of gaming will have a new Seattle dimension in June thanks to our acquisition of @MidwinterGames, which was announced today.
Read the news release here: https://t.co/I7GKk6AYPv #bhvr #acquisition
“We were looking not just for a studio, but for the right studio. Chemistry was needed. With our shared values and culture, and our commitment to creating games that push boundaries and challenge expectations, Midwinter Entertainment is the perfect partner,” said Remy Racine, President and Executive Producer of Behavior Interactive. “This is an important decision for us in a key year that will mark our 30th anniversary in September and another sign of impressive growth that has more than doubled our revenues since 2019 and brought our team to nearly 1,000 full-time employees..
Mary Olson, head of Midwinter Entertainment, adds: “When we started talking to Behavior Interactive a few months ago, the lineup was amazing and, in my experience, rare. As we continued to explore, it became clear that the opportunity went beyond similar values and development philosophies. We are excited to join and learn from a team that has a proven track record across a wide range of intellectual property while building on the solid foundation, culture and team we have built to expand our new family’s portfolio.
In addition, we will be able to build on a 30 year legacy and join forces with one of North America’s fastest growing game studios, it’s clear that the opportunity goes beyond similar values and development philosophies. We are excited to join and learn from a team that has a proven track record across a wide range of intellectual property while building on the solid foundation, culture and team we have built to expand our new family’s portfolio.
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