Facebook is testing the ability to use up to 5 profiles per account

Facebook allows some users to have up to five different profiles on one account. Significant change in approach to the modernization attempt.

Facebook is currently testing a feature that could be very interesting, namely the ability to create up to five different profiles on the platform, which is a major change from its longstanding policy of only giving users one account and one unique identity on the service. The test has been reported by Bloomberg, which indicates it is the platform’s latest initiative to try to stem the ever-increasing alienation from users, especially among the youngest.

Facebook allows some to have up to five different profiles on one account.

A Meta representative confirmed the existence of this test. “To help people customize their experience to suit their interests and connections, we are testing a way in which they can have more than one profile associated with a single Facebook account. […] Anyone using Facebook should use our current policies.”

There is no way to know the extent of this test at this time, or even if Facebook plans to expand its reach. If this were the case, it could significantly change how people interact on the social network. For example, it can make it easier to manage different characters on the platform or create separate pages for different groups. It is also a major change from the policy that has always or almost always been in place to use “real names”.

Significant change in approach to modernization attempt

Unlike Instagram, which allows users to create multiple accounts and doesn’t ask for real names, Facebook has always had stricter and often conflicting rules about who its users are, not hesitating to suspend accounts if used for simultaneous use. several. In some cases, the service has even gone so far as to ask users to verify their profile’s identity by providing a copy of an official ID document.

But users with access to multiple profiles will now only need to use their real name on the main profile. Additional profiles will be able to use any alias or other form of identification, as long as it does not violate platform rules such as impersonating another person.

The fact that the company is now making such a change in how it manages its identity is an important sign that Facebook wants to reverse the trend of user flight. Mark Zuckerberg said the platform is refocusing to be more appealing to younger users, to be more competitive with TikTok and others. The app is also planning a major redesign that will focus more on recommendations than messages from friends.