FIFA World, football metaverse from Roblox

The International Federation of Football Associations (FIFA) is teaming up with Roblox to bring the virtual universe of FIFA World into a fun sandbox MMO.

To celebrate the 2022 FIFA World Cup in Qatar (men’s teams), the 2023 FIFA World Cup in Australia and New Zealand (women’s teams), and the following sporting events related to the world of football, Roblox offers immersive FIFA World in partnership with FIFA. In addition to access to social media, various rewards and virtual items that can be collected through numerous challenges and skill games, football fans around the world will be able to receive personalized video content created from the extensive catalog of the FIFA+ platform.

FIFA Commercial Director Romi Guy said:

In line with our commitment to grow the game of football and provide fans with new ways to experience our sport, the immersive FIFA experience on Roblox will give football fans the opportunity to enjoy a fun and unique way to connect with their friends to celebrate the culture and rich heritage associated with major international sports competitions. They will also be able to show their creativity and love for their colors through various options and functionalities. FIFA is convinced that this multi-dimensional experience, which guarantees a truly inclusive gaming experience, will satisfy novice football fans and others alike. It also provides an opportunity to communicate the values ​​of football to an even wider audience.

Pedro “Pedry”González Lopez and Lena Oberdorf, FIFA World Ambassadors

Pedro “Pedry”González Lopez, Spanish midfielder for FC Barcelona:

It’s very exciting to see how FIFA and Roblox work together. I look forward to being part of FIFA World and following its development. The fans I see in the stands every week love video games. It’s great to make the World Cup accessible to them through the digital space and be able to interact with them directly in the Roblox universe.

Lena Oberdorf, German midfielder from Wolfsburg:

Fans are the blood of our sport. Taking part in this project and meeting them in the Roblox universe is an incredible opportunity. We enjoy communicating with them, and now we can do it even better thanks to FIFA World. It’s great to see FIFA and Roblox using this to shine a light on women’s football. I can’t wait to see what this experience has in store for us in 2023 when we’re on our way to Australia and New Zealand.