How to Write a Good Twitter Bio: Tips, Ideas, and Examples

The best Twitter bios have one thing in common: they are original. That being said, writing a creative bio on Twitter is easier said than done.

Twitter bios are a place for your brand to introduce themselves, offer a presentation, and set the mood—all in 160 characters or less.

Some brands can do this with a single emoji. Others push it to the character limit. But the worst look like everyone else.

A good Twitter bio matters. The words (or emoji) you choose and the order in which you put them say a lot about your brand. Just ask Hillary Clinton, who made headlines by starting her post with “wife. “Since then, she has changed it a bit.

To make sure you use the best words in the best order, we’ve put together tips, tricks, and examples to fill you with enough bio ideas on Twitter to inspire your own.

How to Write a Good Bio on Twitter

Follow these tips to write a smart and creative Twitter bio for yourself and your brand.

introduce yourself

Say hello to potential subscribers by telling them what you do. You can add a brief description of your products or services, share important qualities about your brand, or let people know what to expect when they follow you.

Take your place

Twitter bios are limited to 160 characters. So, take up all the space you need to convey important information. In addition, a recent study showed that the more characters in your bio, the more followers.

Leave the disclaimer until the end

If you must include legal language or disclaimers like “Retweets ≠ Endorsements”, don’t start with them. Use a catchphrase, humor, or even an emoji to keep people interested: hook, line, and follower.

Show some personality

Be funny, be serious, be kind. Whatever your brand personality is, be sure to show it off in your Twitter bio. Let people get a taste of your content.

Include the right keywords

Twitter bios are searchable. In other words, Twitter bios are indexed by search engines like Google and Bing. So use your SEO skills and optimize by including relevant keywords.

Tactfully honk your horn

Twitter bios are a space for modest boasting. Awards, rankings, or recognition can be important social proof, especially if your brand is not well known. Just don’t overdo it. Take, for example, “award-winning and underdog freelance journalist”Lauren Duca, who modestly curves among the best.

Call your followers to action

Want subscribers to tweet with a specific hashtag, visit a specific website, or subscribe to a specific mailing list? Then, be sure to include a call to action in your Twitter bio.

Link other accounts

If your brand has multiple Twitter accounts, it might be worth including something like a directory so they know where to find them. This can be especially true if customer service is a core element of your brand’s presence on Twitter. But this strategy is also useful for companies that maintain accounts in multiple languages.

Insert emoticon

How does the proverb sound? Is a smiley worth a thousand words? Okay, not really. But emoji can help convey more within the limited space of a character’s biography. And they can add color and character to your biography.

Hashtag with taste

A recent study found that when it comes to Twitter bios, the number of followers decreases as the number of hashtags increases. Keyword hashtags often look like spam, so stick to the brand or campaign hashtag. Bonus points if you can use it in an offer. Honey, look how easy Fab Five makes it: “#QueerEye is back and looking better than ever.”Can you believe?

When all else fails, there is always a Twitter biogenerator. While it’s always better to write your bio, this bot can help you get started with fresh ideas.

30 bioideas on Twitter to inspire you

Funny bios on Twitter tend to be the most popular, but these brand accounts are creative in many ways.

Take these bio ideas on Twitter and work with them.

1. Innocent drinks

This London juice maker doesn’t miss out on dating. In less than 15 words, the brand offers a welcome, explains what they do and shares what they bring back. This Twitter bio, while short and to the point, says a lot.

2. Honey Pot Company

With plant-based emoji to underpin its plant-based spirit, a breakdown of the product’s ingredients, and a real-life description of who makes it for whom, Honey Pot leaves a few questions unanswered. Also note the subtle modest boasting.

3. Red lobster

Needing no introduction, the header image speaks for itself. Red Lobster can keep his Twitter bio short and sweet. Some fresh wordplay lets the food chain tell you right away what to expect from their food and Twitter content. And a hashtag in a square at the end of the copy seals the deal.

4. Calm

Calm puts people in a zen vibe with its soothing “Take a deep breath”reminder. The descriptive intro, backed up by swagger #1, deftly lays out the details subscribers might need. And the bio doubles up with two emojis that help set a positive and relaxed tone.

5. Android

The Android bio on Twitter briefly tells visitors what to expect and who to expect from. It can be helpful to let your followers know who the tweets are coming from, especially if you’re backed by a big brand like Google.

6. Merriam-Webster

Merriam-Webster’s Twitter biography is another good example of how to share an overview of topics and introduce the people behind the tweets. Logophiles who choose to sign up for an account know what’s on the list and that it’s being served by a team of experts.

7.Hootsuite

Not to buzz your horn, but Hootsuite’s Twitter biography ticks a lot. An informative introduction, good keyword density, subtle social proof, a call to action, and a link to a support account are neatly packed into 152 characters.

Pro Tip: If you plan to include a link in your bio, be sure to save space with a URL shortener.

8. RuPaul’s drag racing

RuPaul’s Drag Race offers a Twitter biography masterclass, with a hello, preening, linking with a pen, and a hashtag in the first sentence. Second sentence: “Everyone says love!”connects one of the key phrases of the show, and also sets the tone and informal rules of the community.

9. Jet Blue

A little ambiguity goes a long way on Twitter. In this case, JetBlue attracts people with a friendly greeting. Airlines are notoriously unhappy with Twitter, and JetBlue is anticipating this by directing tweeters to call or email. The airline offers additional assistance by listing its assistance line number in the address field.

10 Frank’s Hot Red

This hot sauce account warms up the atmosphere with spicy groulix and a touch of humor. The call to action tells subscribers what to do and what they’ll see: Frank’s Red Hot will be on everything.

11. Etsy

The sly and creative Etsy Twitter biography is informative, informative, and helpful. To keep things in order, Etsy uses a proprietary link shortener tool to direct people to a list of their other accounts called Etsy Elsewhere. On the other hand, the main Etsy account is everywhere.

12. Fashion on Twitter

The Twitter accounts don’t need much introduction, but his fashion-focused account makes a pretty grand entrance with a meme straight off the runway. This Twitter bio knows how to work with it.

13. Neighbors by mail

Postmates might be the Postest with the Mostest when it comes to Twitter bios. If one of your clients has put it better than you ever could, why not tell him? At the same time, Postmates turns the review into a biography and shows its subscribers that they are listening.

14. Tim Cook

Apple CEO Tim Cook joked a little with his Twitter display name after Donald Trump mistakenly called him Tim Apple. Cook reminds us that names on Twitter can be a play space too. In this case, Cook earned public recognition and additional praise for using a logo that only appears on Apple devices.

15. Eskimo

Locations may not technically be part of the bio, but they can be used to tell a brand’s story. Eskimo offers a tongue-in-cheek game on the spot. If location is the core of your brand identity, be sure to include it. Or, if you only have one storefront, include an address so people know where to find you in real life.