How to schedule Instagram videos for later [Tips & Tools]

Instagram Reels has become the fastest growing feature in the IG app. In fact, the average Instagram user spends 30 minutes a day browsing Reels.

Videos are a great way to build your brand and engage your followers. But it can be difficult to record and edit a new video every day.

And even if you have a stash of recorded content, manually publishing each video takes too much time. If your business uses Instagram, reel planning is a must.

And if you want to schedule your drums ahead of time, we have good news.

You can use Hootsuite to automatically post and analyze Instagram videos along with all other social media content.

In this blog, we will introduce you to the best ways to schedule videos on Instagram. In addition, we have some tips and tricks to help you get the most out of your Reels content strategy.

Is there an app for scheduling Instagram videos?

Yes! You can use social media management apps like Hootsuite to automatically schedule Instagram Reels.

Keep reading to learn how to schedule reels using the Hootsuite Dashboard, or watch our video below:

How to schedule IG Reels with Hootsuite

You can use Hootsuite to schedule your videos to be posted automatically at any time in the future.

To create and schedule a movie using Hootsuite, follow these steps:

• Record your video and edit it (add sounds and effects) in the Instagram app.
• Save the coil to your device.
• In Hootsuite, tap the Create icon at the very top of the left menu to open Composer.
• Select the Instagram Business account where you want to post your video.
• In the Content section, select Roll.

• Download the video you saved to your device. The video must be between 5 and 90 seconds long and have an aspect ratio of 9:16.
• Add a signature. You can include emojis and hashtags, and tag other accounts in your caption.
• Set advanced options. You can enable or disable comments, stitches and duets for each of your individual posts.
• Preview your video and click “Publish Now”to publish it immediately, or…
• …click “Schedule for later”to post the video at a later time. Choose a post date or choose one of the recommended best days and times to post.

That’s all! Your video will appear in the scheduler along with all your other scheduled social media posts. From there, you can edit, delete, or duplicate your video, or move it to drafts. It will be automatically published on the appointed date!

Once you publish your video, it will appear both in your feed and in the Videos tab of your account.

Now that you’ve settled in, what are you waiting for? Head out there and start mass planning those reels!

Note. Currently, you can only create and schedule clips on the desktop. But you will be able to see the scheduled reels in the Scheduler in the Hootsuite mobile app.

How to schedule videos with Creator Studio

You can schedule videos for both Facebook and Instagram using Creator Studio. This is a great tool if you only need to schedule posts for Facebook and Instagram.

But if you manage many social media accounts, an Instagram Reels scheduler that can work across multiple platforms can really help.

A dedicated social media management tool like Hootsuite can schedule content for Instagram and Facebook pages, as well as TikTok, Twitter, LinkedIn, YouTube, and Pinterest, all in one place.

Here’s how to schedule Instagram Reels with Creator Studio:

• Sign in to Creative Studio

Oh, and an important note: you can only use Creator Studio to schedule videos if your Instagram account is linked to a Facebook business page.

Benefits of scheduling videos on Instagram

Now that you know how to schedule drums in Hootsuite, here are a few reasons why you should.

Save time by planning ahead

This is a big question: planning and planning your reels ahead of time can help you save time in the long run. Content Calendar and Schedule allows you to batch shoot and edit videos. That way you don’t rush to put something together at the last minute.

Planning also allows you to be more strategic and intentional with your content. Well-designed content can increase engagement on your Instagram videos and other content. Higher engagement means more subscribers and customers in the future.

Create a consistent look

Related content performs better on social media. When planning, it’s important to consider the look of your drums. This means thinking about the colors, filters, and branding you use in your videos.

But while consistency is important, you also don’t want your content to look too uniform. Mixing the types of videos you post will make your videos interesting and engaging. Planning your reels ahead of time will also help you find that balance.

Use these free Instagram Story templates to inspire your process.

Encourage Participation

In our research, we found a significant uptick in engagement in the first days after a video was posted. People are probably more likely to watch videos when they see them in their feed. And if they’re having fun, they’re more likely to get involved. Videos are also often advertised in the Explore tab, which can also lead to more views and engagement.

Our experiment did not show any significant change in the number of followers or unfollowers, but we did see an increase in the average number of likes and comments per post.

Source: Hootsuite stats on Instagram.

So what does this mean for you?

If you want to increase the reach and engagement of your videos, schedule them for times when your audience is most active on Instagram. This way, you can be sure that your videos will be seen by people who are interested in interacting with your content. Find the best time to post on Instagram here.

Source: Hootsuite social group.

Click on video

88% of people say they bought a product after watching a brand video. People are also twice as likely to share video content with their networks. This makes video content essential for building visibility and sales for your Instagram business.

Videos allow you to creatively and entertainingly showcase your brand personality and products. You can showcase your products in action while getting creative with your marketing. You can create behind-the-scenes content, how-to videos, or even just fun clips that showcase your brand’s personality.

Planning videos ahead of time will help optimize your video marketing strategy. Thus, you can be sure that your videos will appear in front of your target audience at the right time.

Improve team collaboration

Video scheduling can also be helpful if you work in a team. Scheduling your content helps you coordinate who posts what and when. Nobody wants to overwhelm their subscribers by posting too many videos at once.

Scheduling also eliminates the need to post in real time. If you have a lot of things to do on your plate, this can be a game changer.

Frequently Asked Questions About Instagram Video Schedule

Can you schedule Instagram reels?

Yes. You can use Hootsuite to schedule Instagram Reels ahead of time.

Can I schedule videos with Hootsuite?

Yes. Scheduling videos on Hootsuite is easy – just upload your content, write a caption, and click Schedule for Later. You can manually select a date and time, or find the best time to post using our customized suggestions.

Can I post a video to Instagram from my computer?

Yes. You can schedule Instagram reels from your desktop with Hootsuite!

Can Instagram Reels automatically post to my feed?

Yes. Once you schedule your Instagram Reel with Hootsuite, it will be automatically posted at the date and time you choose. You can even bulk schedule your reels.

When is the best time to post videos on Instagram?

At Hootsuite, we’ve found that the best times to post videos are 9:00 am and 12:00 pm Monday through Thursday. You can also use Hootsuite’s Best Time to Post feature to find the best times and days of the week to post on Instagram based on your historical performance.

Take the pressure off real-time publishing with Hootsuite reel scheduling. Plan, publish and see what’s working and what’s not with easy-to-use analytics to help you activate virus mode.