Konami sponsors Milan through eFootball

Italian football club AC Milan and Japanese publisher Konami will reinforce their joint status as centers of the entertainment industry by creating an innovative ecosystem of initiatives that will connect players and fans on and off the pitch.

From the start of next season, the Konami eFootball logo will appear on the front of the men’s team’s new official training kit, which players will wear during training at the Milanello Sports Center and before each meeting of national and international competitions. The deal illustrates Milan’s global appeal, which continues to grow both on and off the pitch. In addition, this partnership brings together two brands that have always fueled the passion of millions of people around the world. They are global icons of innovation, sports and entertainment, able to reach an ever wider audience and constantly create new trends.

“We are honored to work with Milan. Being the main partner of one of the biggest football clubs in Europe and representing our brand on their training kit is an incredible opportunity,” says Naoki Morita, President of Konami Europe. “We look forward to working with the club to create an innovative partnership.”Kasper Stilsvig, Chief Revenue Officer at AC Milan, added: “We are delighted to welcome Konami into our family as our primary partner and our first training kit partner for the men’s team. We are very pleased with the potential of this partnership for our club and our brand, allowing us to innovate together. ”

Merging the physical and digital worlds

The partnership between AC Milan and Konami will officially go into effect on July 1 and will cover a package of rights including the San Siro, a full 3D face scan and a fully licensed eFootball home, away, third and goalie uniform.