Krafton invests in NFTs and the Metaverse

Naver Z will help South Korean group Krafton create an NFT metaverse platform designed to energize the creator community.

The future NFT metaverse platform that Krafton is preparing (PUBG Battlegrounds, New State Mobile The Callisto Protocol, TERA and ELYON) will use its experience in creating online games, adequate technology to develop a user-generated content creation tool, and also to build a high-quality virtual world using Unreal Engine. Please note that the Zepeto virtual world created by Naver Z will manage the metaverse service, its surrounding community and social services.

“The partnership between Krafton and Naver Z is underpinned by the expertise of each company and the shared goal of building a future powered by NFTs and the Metaverse,” said Park Hyung-Chul, Web 3.0 Team Leader at Krafton. “By combining Krafton’s existing technologies, as well as its research into creating scalable author-centric Web 3.0 ecosystems, with the experience and potential of Naver Z and Zepeto, we are confident we can create an open metaverse that will stand out from other services and drive a global economics of authors using NFT technologies. ”

Millions of dollars to create and sell NFT avatars

Krafton’s Bluehole Studio is gearing up to partner with Seoul Auction Blue ($2.5M) and XBYBLUE ($4.1M) to enter the NFT market.

• Seoul Auction Blue is a subsidiary of Seoul Auction, Korea’s largest art auctioneer, aiming to develop the market using a common art buying platform, namely SOTWO.
• XBYBLUE is a subsidiary of Seoul Auction Blue offering a service called XXBLUE, which protects and stores the intellectual property of various digital content in order to provide limited digital art content to users.

Together, the companies will use Krafton’s vast fleet of state-of-the-art graphical multiplayer role-playing game servers to create and sell NFT avatars for use in the metaverse in the future. Seoul Auction Blue and XBYBLUE will be responsible for developing, promoting NFTs and managing Krafton’s intellectual property.