Lofi Girl finds herself in the middle of the most relaxing mystery ever

Lofi Girl finds herself at the center of a very relaxing mystery, artfully orchestrated marketing campaign.

Since 2017, Jade has been the face of the YouTube channel Lofi Girl and is a constant companion for those who are looking for soft, contemplative and relaxing music. But today she is not. Jade and her little tabby cat have been missing since last night, and not because of a copyright complaint like last year, which closed the channel for a few days.

Lofi Girl finds herself in the middle of the most relaxing mystery ever

While she is gone, the stream begins to slowly approach the window of the building across from Jade’s bedroom. The flashing blue light produces Morse code, which the fans have deciphered, and it sends back to www.lofiworld.com. There isn’t much to see at the time of this writing. Clicking the “Start”button will redirect you to the second Lofi Girl stream, which has background music playing. The stream shows the clock counting down to April 11, 19:00 (French time). Other than that, there is nothing else. The room is flooded with blue light, and there are plenty of trinkets to be seen here and there, including a model Gunpla Mobile Suit Gundam Wing and a Nintendo GameCube. Why all this, no one knows.

A well-organized marketing campaign

Except maybe it’s a pretty sophisticated marketing campaign. Indeed, hours before the launch of this operation, Lofi Girl’s agency Team AMW issued a press release promising a “surprise”on April 11 that would take the “exciting [network] experience to new heights.””. As Polygon clarifies, it is already possible to buy derivative products with the Lofi Girl stamp. Something else is brewing. See you in a few hours to find out what’s going on.