Manchester City enters the metaverse by joining forces with Sony
The English football club wants to create a global community of online fans in a virtual version of the Etihad Stadium.
This partnership with Manchester City marks a new step in Sony’s strategy to increase engagement with the sports community. The Japanese electronics giant has already developed successful digital technologies for fans of sports, music and entertainment in general. The proof of concept for integrating the Etihad Stadium into the Metaverse will be based on Sony’s advanced technologies for image analysis and detection, as well as electronic performance monitoring systems (tracking and manipulating skeletons). Data technology / virtual recreation) of the Japanese company Hawk- Eye novelties.
Today, we announced a new global partnership with @SonyGroupGlobal which aims to develop new digital fan experiences that will be at the cutting-edge of global sport ? #ManCity | #FutureSony
“With this proof of concept, Sony will help Manchester City add value to its content and capture the attention of its fans around the world,” said Toshimoto Mitomo, Head of Intellectual Property and Incubation Platforms, Sony Group Corporation. “Our goal is to create an online fan engagement platform that will bring the club and its fans around the world closer together, demonstrating our commitment to the sports entertainment industry and supporting our partners in finding new opportunities.” Nuria Tarre, Director of Marketing and Fan Relations at City Football Group, adds: “At Manchester City, we have a reputation for constantly introducing the latest technology to improve our operations, with a focus on finding ways to engage and entertain our fans around the world.. This partnership with Sony puts us at the forefront of an exciting project that will create an immersive digital experience for fans never seen before in football. We look forward to starting this collaboration and sharing Sony’s cutting-edge technology with the club’s global fan base.”
Etihad Stadium in Manchester City in the metaverse thanks to Sony
Etihad’s Virtual Stadium will not only be a realistic rendering of the Manchester City Stadium, but also a gateway to unique virtual experiences for fans, from fully customizable avatars to next-generation interactive loyalty programs and new ways to express your passion.
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