Meta launches its digital fashion avatar store on your avatars

Meta is launching its avatar shop to dress up your metaverse avatar in style. Balenciaga, Prada, Thom Browne, digital fashion belongs to you.

The Metaverse may not exist yet, but Mark Zuckerberg already has a plan to sell users fashion designs of their digital avatars. Meta has indeed announced the opening of an avatar shop where users can buy clothes and accessories for their Facebook, Instagram and Messenger avatars.

Meta is launching its avatar shop to dress up your avatar with metaverse style.

And among the brands featured in this Avatars store, we’ll mention Balenciaga, Prada and Thom Browne, and the American giant intends to add more over time. Mark Zuckerberg and Eva Chen, vice president of fashion partnerships at Meta, announced the new store during an Instagram livestream, calling the platform “the first live avatar fashion show.”For the parade, there was only Ema Chen, holding a leaf printed with an avatar of Mark Zuckerberg, dressed or not, but ready for the metaverse. Whole program.

“I think the only question you should be asking yourself is am I cool enough to wear this,” Mark Zuckerberg replied upon seeing his Balenciaga avatar. “I’m not sure I’m ready for this.”Ema Chen also showed Mark Zuckerberg dressed as Tom Brown, which she described as “traditional British schoolboy spirit”, resulting in a slightly reminiscent of Danny from The Shining.

Screenshot of meta avatar shop / Instagram

Balenciaga, Prada, Thom Browne, digital fashion belongs to you

As to why Facebook users might spend money on their clothes in the metaverse, Ema Chen explained that, for example, getting your hands on a Balenciaga sweatshirt in the metaverse would be much easier than in real life. The item will also be significantly cheaper, according to a company spokesperson, with prices at the Avatars Store ranging from $2.99 ​​to $8.99 “to get you started.”

Of course, selling digital goods in the metaverse is an important part of Meta’s strategy to make billions of dollars with some distance from advertising. Menlo Park confirmed a while ago that it intends to keep 48% of digital goods sales made by creators in the Horizon Worlds virtual reality experience. A spokesperson for Meta declined to disclose the commission Meta received from these sales of avatar fashion items.