Microsoft says Bing has surpassed 100 million daily active users

Microsoft announces that it has passed the 100 million daily active Bing user mark. A good feat for a giant, proof of the enormous popularity of artificial intelligence.

According to Yusuf Mehdi, Microsoft’s vice president of modern life, search and devices, Bing passed the 100 million daily active user mark just a month after launching its AI chatbot. He explained that the company was well aware that it was still just “a small player in the market”, but until recently, Bing was not even invited to the table of browsers that matter. Today, after the publication of its new generation version, even those who have not used it for their research. Yusuf Mehdi specified that a third of these daily users are not familiar with the search engine.

Microsoft announces it has passed 100 million daily active users for Bing

“We see this appeal of the new Bing as a confirmation of our vision that search should reinvent itself and that the combination of search + answers + chat + creativity in one interface offers unique added value,”explained the vice president.

In addition to a significant increase in the number of users, Microsoft also seems to be experiencing an increase in activity as more users perform more search queries. The company attributes this nice win to two main factors: The first was the rise in Edge usage, most likely driven by the addition of this AI chatbot functionality to Bing. He also said that the introduction of the Prometheus artificial intelligence model has made Bing search results more relevant, which is why more people are using the search engine or trying to do so.

A good feat for a giant, proof of the enormous popularity of artificial intelligence.

Apparently, about a third of Bing’s daily users used this AI chatbot for their day to day queries. On average, Microsoft has three exchanges per session, and there have been over 45 million conversations in the new Bing since its inception. In addition, in 15% of all sessions, people used Bing to create content. The launch of the Bing AI chatbot for mobile devices also took the search engine to a whole new level of popularity and led to a sixfold increase in daily active users compared to the period before its launch.

By integrating an AI chatbot into Bing a few weeks ago, Microsoft gave its search engine the weapon it needed to take on Google. At the same time, Mountain View plans to launch its own chatbot and even introduced a similar product, Bard, last month. Bard gave incorrect information during his official presentation, but the American search giant is working with its staff to improve the robot’s responses and their relevance before running the algorithm at the far end.