Nintendo Systems, a new subsidiary to enhance the digitization activities of the Japanese giant.

The partnership between Nintendo and DeNA expands with the creation of Nintendo Systems.

Focused on research and development and operations to enhance the digitization of Nintendo’s activities, in addition to creating value-added services, the Nintendo Systems subsidiary is 80% owned by Nintendo and 20% owned by DeNA. Tetsuya Sasaki of Nintendo’s Technology Research Department will take over from Tokyo as soon as it launches on April 3, 2023.

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— 任天堂株式会社（企業広報・IR） (@NintendoCoLtd) November 8, 2022

Nintendo wants to arm itself for the digital world

A Nintendo spokesperson states:

With an integrated appliance model at the heart of its business, Nintendo is also committed to providing enhanced features and services beyond its dedicated gaming console. To provide this experience in a holistic way, Nintendo is committed to maintaining and expanding its relationship with consumers, primarily through the Nintendo Account. As part of this effort, Nintendo formed a business and financial alliance with DeNA in 2015 and has since collaborated on the development and operation of the new Nintendo Account-centric core system. Based on the experience gained over the past seven years and the experience of co-development of several services based on the Nintendo Account, Nintendo and DeNA will develop their partnership and establish a joint company.