Paramount+ and Showtime to merge to become Paramount+ with Showtime

Paramount Global is merging its streaming and cable TV businesses by bringing together Showtime TV and the Paramount+ platform.

The change in business strategy comes as parent company Paramount Global seeks to gain a foothold in streaming to compete with the likes of Netflix, Disney and Warner Bros. discovery. Updated offerings and name change to Paramount+ along with Showtime will be unveiled later this year. For reference, Paramount+ is $4.99/month and Showtime is $10.99/month. A two-service package already exists for $11.99 per month.

The integration of @Showtime with @paramountplus is a natural next step in our evolution. https://t.co/HWvRnK0QPN

— Paramount (@paramountco) January 30, 2023

Bob Bakish, CEO of Paramount Global, said:

Now with Showtime content integrated into our flagship streaming service and original Paramount+ programming joining the linear offering, Paramount+ will be the defining cross-platform brand in the streaming space – and the first of its kind to integrate streaming and linear content, which way. This new combo offering demonstrates how we can use our entire collection of content to create stronger connections with consumers and more value for our distribution partners. This change will also strengthen the alignment of our national and international Paramount+ offerings, as Paramount+ already consists of Showtime content internationally. And, what is very important,

Several series canceled on Showtime

Many Showtime shows that are not considered essential to Paramount+’s catalog should be cut. Earlier this week, the channel revealed the list of the first three shows to be cancelled, namely Let the Right One In, American Gigolo and Three Women. The latter is also sold to other distributors/broadcasters.