Stadia’s transition to the cloud service has also been closed.
Poor Google Stadia, the service felt like a slow train wreck from the start. The launch of the service, life and death played out exactly as the “no one trusts Google”naysayers (including your author) predicted, but we still had to go through the action. When Google shut down the service, the company claimed Stadia technology would live on Google Cloud, but according to Axios’ Steven Totilo, even Stadia’s game streaming service is now dead.
Two years later, it became known that Stadia would be “deprioritized” and turned into a white label streaming service. Google later confirmed that it was rescuing the service as a new Google Cloud offering called “Immersive Stream for Games”. This meant that Google would resell the Stadia technology to various companies, allowing them to offer game streaming on their own platforms without any of the Google branding. It’s normal for Google Cloud, which offers a ton of cloud services to companies like Apple, and you never see the Google logo. Immersive Games had three main clients: AT&T offered its subscribers Batman: Arkham Knight, Peloton launched a cycling game called Lanebreak on its exercise bikes,
All this “gaming”stuff seems to have been killed, and all Immersive Stream for Games partners have closed their projects. AT&T’s Batman link now redirects to a free trial of another cloud gaming service, GeForce Now, while the Resident Evil link is just 404 seconds. The only surviving mention of “Immersive Stream”on the Google Cloud site is “Immersive Stream for XR “, which displays an augmented reality view in the cloud. Unlike Google Stadia’s generic Linux boxes, this is limited to Unreal Engine. ExamplesGoogle’s Immersive Stream for XR includes one educational scenario and multiple promotional use cases, such as walking around a new BMW, testing a kitchen remodel, or trying on an outfit. You have to wonder how much runway the XR project has, and so far, the promised Stadia offshoots for YouTube or Google Play have never come to fruition.
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