PlayStation Plus: International Promotion for Subscription Service Redesign

Sony Interactive Entertainment is celebrating the release of the new PlayStation Plus with a Mr. Malcolm.

Eric Lempel, Vice President of Global Marketing for PlayStation at Sony Interactive Entertainment, introduces Mr. Malcolm for the new PlayStation Plus: “After 35 days of preparation, we recorded this video in six days at six different locations. It features 94 crew and 68 actors, all of whom have worked hard to bring Mr. Malcolm to life. We used over 1270 props, including about 80 trophies and 120 hours! We also hid over a dozen Easter eggs, hidden references to games that are so appreciated by the players. We wanted to thank the PlayStation community for joining us on this journey over the past ten years when PlayStation Plus was in its infancy. Today begins a new era for PlayStation Plus.

Mr. Malcolm, promotional video for the new PlayStation Plus.

Sony’s new PlayStation Plus is available in select Asian markets, Japan, the US and Europe.

• PlayStation Plus Essential: €8.99/month, €24.99/quarter, or €59.99/year.
• PlayStation Plus Extra: €13.99/month, €39.99/quarter, or €99.99/year.
• PlayStation Plus Premium: €16.99/month, €49.99/quarter, or €119.99/year.