POCO aims to go beyond smartphones with IoT, wearables and more by working on an improved POCO user interface with longer software support

These days, smartphone brands are trying to create their own ecosystem of products in order to provide usability while also maintaining the user base. Xiaomi and Realme started out as smartphone brands a few years ago, and now both companies have products like smart TVs, audio products, security cameras, and more. Now it looks like Poco will follow in the same footsteps to try and build its own ecosystem. Poco as a brand is well known for its budget phones as well as some popular mid-range phones.

In an interview with Android Authority, Poco’s head of product marketing, Angus Ng, revealed some details about the expansion of the ecosystem. The company’s first TWS was tipped to launch this year, but we haven’t heard from the group yet. Here’s what Poco’s head of product marketing said in an interview.

Poco’s plans for the future

Speaking about the expansion of ecosystem products, Angus Ng said: “Nothing is really forbidden, everything starts small first. Moving on to ecosystem products, I think we still need to stick to our brand philosophy and product philosophy. So for starters, we need to somehow play in a safer way.” As the rep suggests starting with small products and moving up to larger ecosystem products, we can expect Poco to start with products like TWS, powerbank, or even some affordable wearables – to start the Poco ecosystem.

Over the past couple of months, we’ve seen brands like Realme, Motorola, Lenovo, and Nokia launch tablets. When asked about tablets during an interview, here’s what Poco’s head of marketing had to say. “In terms of tablets, yes, because of the pandemic, tablets have been popular in the industry for the past year and a half. But that’s because it was huge and a bit crowded, and it’s even harder for us to get in from that vantage point.”The above statement clearly indicates that Poco is not too interested in entering the tablet market anytime soon.

Poco Exclusive Features

Currently, all Poco smartphones are running on the MIUI skin along with the Poco launcher on top. The company confirmed in an interview that it is trying to add more customizations that will be exclusive to Poco devices only. Speaking about the update policy, Angus Ng said that the team is still discussing and there is no confirmation about the “three plus four”update policy at the moment. For now, Poco will stick with two plus three updates for all Poco devices – two Android OS updates and three years of security patches.

Poco has released only one Snapdragon 870-powered flagship phone this year, when asked why the brand skipped the Snapdragon 888 phone, the head of marketing said, “After internal testing involving a large number of our R&D and product managers products, we found that the (Snapdragon) 865 from last year was an amazing chipset. As for performance, stability and cooling in general. And the 870 was able to keep all these wonderful qualities and become even better. When some of the first Android flagship devices came out with the 888, overheating and power consumption were the main problem.”