Acquired by the New York Times, Wordle is now full of ad trackers

After being acquired by the New York Times, Wordle is now full of ad trackers.

Last month, the New York Times (NYT) announced it had acquired the popular word game Wordle. At the time, the company announced that it would keep the game free – meaning free by that – but from the company’s point of view, such a decision makes very little sense. Why spend so much money on a game if you can’t make money from it? And today it turns out that the NYT has found a solution.

After acquiring the New York Times

The New York daily intended to use the players’ data, the data they pass on without knowing it, of course. At least, that’s what Ben Adida tweeted, who discovered that since his takeover of the New York Times, Wordle’s new site was chock-full of trackers.

Wordle is now full of ad trackers

For those who don’t know, trackers are tools by which companies can follow exactly what you are doing, not only on the websites of said companies, but also on third-party websites. In other words, on all sites that you can visit. The idea is that by being able to better understand your browsing habits, the ads offered can be more targeted and tailored to your needs.

In recent years, companies like Apple have put in place a number of security measures designed and intended to break these trackers, or at least limit them so they don’t collect too much information about users when they leave the app or the web. -website. That being said, the integration of these trackers doesn’t take away from the fun that can be found in Wordle. But if you value your privacy, you need to know this.