Japan national football team: Adidas partners with Blue Lock and Giant Killing

The new Samurai Blue jerseys for the 2022 FIFA World Cup have been featured in the Blue Lock and Giant Killing manga published by Kodansha.

The Adidas commercial features the new jerseys worn by the Japan national team players, with characters from the manga Giant Killing and Blue Lock in the background. The fusion of football and manga was invented by the Japan Football Association and the well-known three-stripes brand to increase the proportion of young Japanese people who play football daily and make football a wider and deeper part of the world. culture of the country.

日本 を 歓 喜 で 染めろ#サッカー 日本 代表 代表2022 ユニフォーム は### Origami。
日本 を ひとつ 。。 歓 喜 た 景色 、 に 創ろ う う う う う に に 創ろ う う う う う う う う う う う う う う う う う う う う う う う う う う う う う う う う う う う う う う う う う う う う う う う う う う う う う う う う う う う う う う うにににうう

https://t.co/brzdxvkeja #アディダス#daihyo
#日本をpic.twitter.com/oyd82vbsqa

— アディダスジャパン (@adidasJP) August 29, 2022

Illustrators Tsujitomo (Killing Giants) and Nomura Yusuke (Blue Castle) say:

The simple design is very pleasing. It’s a combination of a blue shirt and white pants, just like the blue shirt and white pants at the 2006 FIFA World Cup in Germany. We immediately notice the origami pattern. It’s linear and Japanese. We would be very happy if many people became interested in football thanks to our stories. It is hoped that this project will serve as a starting point for people to learn about this sport.

Japan national football team jerseys in Blue Lock and Giant Killing colors

A symbol of self-expression, Japan’s home jersey features a bold design inspired by origami and the three-legged crow, while the away jersey reflects the fluid style of the Japanese game. Blurred graphics are also inspired by origami and come to life with a design that represents speed.

The jerseys are made from 100% recycled polyester, in keeping with Adidas’ ongoing commitment to reducing plastic waste. The “Authentic Breathable”versions contain 50% Parley Ocean, plastic intercepted from remote islands, beaches, coastal communities and coastlines to prevent pollution of the oceans. Lastly, they also benefit from the latest fabric innovations, including lightweight and thermal overlays, as well as HEAT.RDY technology to keep players cool.

adidas x kodansha

Please note that the brand center Adidas Rayard Miyashita Park, located in Shibuya, one of the 23 special districts of Tokyo, Japan, is hosting an exhibition with original illustrations used in the Killing Giants and Blue Castle manga. The Japan national football team will kick off their 2022 World Cup campaign in Qatar with a game against Group E members of Germany on November 23. It will be followed by matches against Costa Rica and Spain.