The Google Stadia service is marketed to some companies as “Google Stream”.

Google Stadia is offered to businesses as Google Stream. Was this the ultimate goal of the American giant?

Google is little known in the video game industry. Therefore, it was very interesting to see the first steps of the American giant in this very competitive market with Google Stadia, a video game streaming service that allows players to buy games and enjoy streaming them on any device, from their devices or almost anywhere. they are there when they want.

Google Stadia is being offered to businesses as Google Stream

That being said, it’s entirely possible that Stadia was conceived and developed solely for the purpose of showcasing Google’s technologies, with the ultimate goal of serving as a reliable infrastructure for other companies. According to a Business Insider report, Mountain View has begun selling its Stadia streaming technology to other companies such as Bungie and Peloton under the name Google Stream rather than Stadia.

Was this the ultimate goal of the American giant?

Keep in mind that Google is not going to get rid of Stadia. In 2021, the American giant confirmed that it was going to sell its Stadia technology as a service to other companies. In other words, companies that want to offer video game streaming will be able to “simply”pay Google to use its infrastructure, technology and services, rather than build their own.

This will all be very similar to how Google Workspace allows businesses to purchase their own domains when using the Gmail interface. US firm Peloton is reportedly using Google Stream to stream games to its exercise bikes, but the situation is less clear with Bungie. The report claims that Google was in talks with Bungie last year, but now that Sony has acquired the studio, or at least intends to do so, no one knows how that might develop.