Sony Bravia XR: updated with new panels and new proprietary technologies

Mini-LED Master 8K Z9K ​​and 4K X95K, Master A95K, OLED Master 4K A90K and A80K models, and 4K LED X90K models make up Sony’s new Bravia XR range.

Powered by the XR Cognitive Processor, introduced last year, the XR Backlight Master Drive (exclusive to Sony products) is precisely controlled by the latest generation of mini-LED backlights aboard the Z9K and X95K of the new Bravia XR line for incredible, ultra-accurate and true-to-life brightness. It delivers an unparalleled visual experience with incredibly bright light and surprisingly deep blacks and natural midtones without any reflections or ghosting around the highlights.

The XR Cognitive Processor is also used in the new A95K model OLED panel equipped with XR Triluminos Max, which offers the widest range of colors and naturally reproduces beautiful hues and tones. Rich in millions of self-luminous and self-contained pixels, the A95K displays more colors than ever and offers a whole new spectacle. These innovations offer the best possible visual immersion experience, reproducing the director’s true intent in all its authenticity.

New to the Sony Bravia XR lineup

• 4K HDR X1: A processor that reproduces greater depth, textures and natural colors thanks to object-based HDR remastering technology.
• XR Backlight Master Drive: A technology that uses a local dimming algorithm to drive thousands of ultra-dense mini LEDs with absolute precision and independence, resulting in greater brightness, impressive dynamic range, deep blacks and extremely natural midtones.
• XR OLED Contrast Pro: A technology that adjusts brightness to produce more intense highlights and deeper blacks in shadows.
• 4K X-Reality Pro: Image processing technology that zooms in on every pixel for incredible clarity. Advanced noise reduction techniques and a dedicated reference image base ensure rich, detailed realism in every scene.
• XR Triluminos Pro: technology that reveals billions of colors
• XR Contrast Booster 20: A technology that delivers exceptional black contrast.
• XR Contrast Booster 10: deep black technology
• X-Anti Reflection: Technology that minimizes reflection for distraction-free viewing.
• X-Wide Angle: A technology that delivers rich, true-to-life hues from any angle while retaining more color and brightness.
• Acoustic Surface Audio+ and Acoustic Multi-Audio: These powerful features ensure the perfect match between sound and displayed image for a truly immersive audiovisual experience.
• 360 Spatial Sound Personalizer: A technology that delivers a spatial sound experience perfectly optimized for neckband speakers such as the Sony SRS-NS7 as well as select Sony headphones, all with minimal setup effort. Special apps even personalize the cinematic sound field by analyzing the shape of users’ ears.
• 360 Spatial Sound Mapping: A technological innovation that calibrates the sound for the TV room to create multiple phantom speakers optimally distributed to create a larger and more immersive cinematic sound field. With Acoustic Center Sync, the Bravia XR TV screen becomes the center channel of a home theater system or soundbar in a 360 Spatial Sound Mapping configuration, resulting in a perfect match between sound and sound.
• Bravia Cam: Optimizes picture and sound quality to ensure users always have the best seat. It also offers gesture control, video chat, and other exciting new features.
• Ambient Optimization Pro: Users can connect their Bravia XR TV to the Bravia Cam to see the TV in a whole new light. The Bravia camera can locate users in the room and measure their distance from the TV to perfectly adjust the sound and picture settings.
• Premium remote control. The new premium aluminum remote control is easy to use and clean with simplified keys and a backlight that makes it easy to find even in the dark. With Finder, simply ask your TV to find the remote and the remote will ring.

New Sony Bravia XR TVs in videos

Pricing and product availability will be announced soon.

Bravia XR Master 8K Z9K

Bravia XR OLED Master A95K

Bravia XR 4K mini-LED X95K

Bravia XR OLED Master A90K

Bravia XR OLED A80K

Bravia XR 4K with X90K LED Light

Bravia XR LED 4K X85K

Bravia XR LED 4K X80K