Sony Interactive Entertainment: PlayStation toy line to launch in spring 2024
Spin Master, one of the world’s leading entertainment companies, will become the general distributor of licensed Sony Interactive Entertainment toys under the PlayStation brand.
The global agreement with Spin Master was brokered by Sony Pictures Consumer Products, the division that manages worldwide toy licensing agreements for the PlayStation brand and my PlayStation Studios games, in addition to working closely with Sony Interactive Entertainment to develop licensing programs in North America that match with PlayStation/SIE global strategies.
Sony Licenses PlayStation-Based Toys And Collectibles To Spin Master https://t.co/jUh2ulGPfC pic.twitter.com/RHTIiwEGqY
“The PlayStation brand is always looking for new and exciting ways to provide gamers with the most extraordinary experiences we call the ‘great game’,”said Grace Chen, vice president of network advertising, loyalty and merchandise licensed by Sony Interactive Entertainment. “We are committed to creating the highest quality games for our global fan community and finding new ways to introduce our most beloved characters to new audiences. Working with Spin Master, we are excited to continue our work by showcasing our in-game intellectual property through authentic and innovative toys and products to our passionate PlayStation community around the world.” Chris Burdall, President of Toys and Chief Commercial Officer of Spin Master, added: “We share a common goal with SIE/PlayStation to inspire and entertain consumers through a relentless pursuit of innovation. Together, we will bring the interactive storytelling of Sony’s exciting PlayStation games to life in a whole new way, expanding the fandom from digital to a reimagined physical product.”
New licensed products for Sony and PlayStation
Spin Master will develop products for franchises such as God of War, Horizon Zero Dawn, The Last of Us or Uncharted in the following categories: action figures, collectibles, games, plush toys, role-playing games, vehicles, radio-controlled devices, as well as games and puzzles.
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