Spotify is testing the integration of NFT galleries into artist pages

Spotify is testing the integration of NFT galleries into artist pages with a direct link to the NFT page in OpenSea.

NFTs are beginning to be integrated into several web services, which is a sine qua non for their democratization. The #1 music streaming and podcasting platform, Spotify, launches today. NFT galleries are appearing on artist pages, so far only as part of a limited test.

Spotify is testing the integration of NFT galleries into artist pages

In addition to adding their latest songs and playlists, musicians can use their Spotify profile page to promote merchandise and other performance dates. Very soon, they will also be able to use these pages to promote their NFTs. According to Music Ally, Spotify has indeed begun testing NFT galleries. This feature is currently only available to select US Android users and includes some web3 enthusiasts such as Steve Aoki.

If you are one of the early testers, you can view the galleries by visiting the pages of the artists also participating in the test. Scroll down the page after the list of songs. By clicking on NFT, you can view a larger version and enjoy a short description. According to The Verge, the “Details”option redirects you to the NFT page on OpenSea, where you can buy the token if you wish. According to Music Ally, Spotify does not charge commission on sales through this channel during testing.

With a direct link to the NFT page in OpenSea

“Spotify is currently running a test where it helps a small group of artists promote their existing third-party NFTs through their profile,” the platform explained in a blog post. “We run tests regularly to improve the experience for both artists and their fans. Some of these tests pave the way for something more, others allow us to learn.”

Contacted about this, Spotify has (yet) provided no further details.

This test comes after other platforms such as Instagram have also integrated features designed for NFTs. And this is despite a noticeable decrease in activity in this market. Indeed, according to data from NonFungible, The Wall Street Journal recently found that daily NFT sales were down 92% from their peak in September last year. The number of active wallets decreased by 88%.