Unity Technologies plans to team up with ironSource

Due to financial difficulties, Unity Technologies will team up with ironSource to continue providing better services to creators.

The merger with ironSource, an Israeli app monetization solutions company, will leverage the tools and talents of Unity Technologies to form an end-to-end platform (a principle that puts intelligent data at the endpoints of the network, not at its core). this will enable creators to more easily create, publish, manage, monetize and develop live games and content through real-time 3D technology in a transparent manner.

We’re thrilled to announce that we have entered into an agreement to merge with ironSource to accelerate a unique end-to-end platform that powers creators’ success! Learn more on our blog. https://t.co/dxzbQGf3Zn

July 13, 2022

“The combination of Unity and ironSource better supports creators of all sizes, giving them all the tools they need to create and grow successful apps for games and other industry verticals. Unity CEO. Tomer Bar-Zeev, CEO of ironSource, adds: “To be successful today, creators need a wide range of solutions and products that work together to deliver amazing user experiences and sustainable business growth. The combination of Unity and ironSource brings together all the products needed to support this leverage of growth.

Consolidation that brings in billions

Unity Technologies shareholders will regain a 73.5% stake in the combined company, while IronSource shareholders will retain 26.5% of the capital, knowing the Tel Aviv-based entity is now valued at $4.4 billion. Each ironSource share will sell for 0.1089 Unity shares at a premium price of 74%.