TikTok Star Xabi Lame Becomes Binance Ambassador

Xabi Lame becomes Binance Ambassador. With his humor, he will help debunk some of the myths around Web3.

Binance, the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider, has teamed up with Xabi Lame, an Italian-Senegalese creator who became famous for his viral TikTok videos. The latter becomes an ambassador for the platform and will be responsible for raising awareness and adoption of web3 and its various technologies.

Xabi Lame Becomes Binance Ambassador

Xabi Lame became famous, in part, for his “Xabi move”. He is currently the most followed creator on TikTok with over 142 million followers on the platform and 78 million followers on Instagram. With his usual humor, he will clear up some web3 misconceptions during the life of this contract. The comedian will also partner with Binance on exclusive NFT collections to bring an even more successful experience to his fans.

With his humor, he will help debunk some of the myths about the Net3.

Fans who also represent a lot to Xabi Lame: “I consider my followers my family and I am always looking for new challenges and interesting content to share with them. […] I have been interested in Web3 for a long time and jumped at the opportunity to partner with Binance because it fits perfectly with what I usually do: make complex things simple and fun for everyone!”

According to Binance Global VP of Marketing James Rothwell, “Xabi has become a cultural icon and one of the most exciting creators in the world. We love its charm and sense of humor and believe it will bring relevance and relativity as we scale Web3 adoption. […] With so much nuance around Web3 and misinformation in the world, it was the perfect match to have Haby and help debunk some of the myths about Web3.”